Writing Services

Great writing is core to everything we do. It’s our passion, and how we’ve built our business. And it’s how we’ve helped a huge number of companies grow their brand, attract new customers, and achieve marketing success.

The best advertising, social media, SEO and direct marketing is all based around the words that attract attention. And spurring people into action. So it’s the foundation of the writing services we use to help businesses grow.

Writing Services - TheWayoftheWeb


Article Writing:

If you want a business that is respected, easily found via search, gets shared on social media, and converts traffic to customers, then you need high quality content on a regular basis.

Published on your website, or on relevant external publications, it demonstrates your knowledge and expertise.  But if you’re not a trained writer and journalist, how can you reliably publish that type of article?

That’s what we do. We’ll work with you to understand your company, values and tone of voice. And we’ll combine your knowledge and our own research to create articles targeted at your ideal customers.  Our training and experience means we know how to think like your potential audience, and to know what questions are being asked online.

Every article is supplied with full search engine optimisation, including page titles, meta descriptions, and image attritubes as required.

We’ve written for every type of entrepreneur and business, from baby food to technology. And we’d love to write for you.



There’s a distinct skill to copywriting. Whether it’s for an advert or landing page, you need to inspire action in a limited amount of space and words.

We know how to deliver results with content.

Our experience includes copywriting for social media advertising, including Facebook, Instagram, Twitter and more.

We’ve created hundreds of search adverts, including a multitude of variations to allow for testing and optimisation.

And there are plenty of landing pages working at this moment with our copy on them.


Social Media Content:

We all spend more time on social media than we intended. That 5 minute break just to quickly check Facebook turns into an hour of reading updates and links. Or perhaps you get inspired by a photo on Instagram? Maybe Twitter is the network guaranteed to have you checking your phone too often?

Social Media success means setting a realistic objective for your business. And then producing the right content to meet that target. It might be driving more sales? Or increasing brand loyalty?

We’ll help to make sure your objectives are achievable. And then create everything you need to get there. From improving and optimising the set-up of your profiles, to managing daily updates across all the social networks you require. And reporting on what’s working. We can work independently, or alongside your existing teams, and can supply all proposed updates before publication. But whichever method you choose, we have training and experience in ensuring no social media updates will reflect badly on your brand.

Want to pay a teenager with no experience as little as possible? That’s your choice. But if you want to know every update for your business has been triple-checked for any possible negative connotation, then you’ll want a company that knows what they are doing beyond which hashtag or emoticon to use!


Website & Blog Hosting


Over the years we’ve found it helped our clients if we could take care of hosting their website, setting up their blog or redirecting their domains.

So we’ve slowly and steadily built up a fair bit of hosting knowledge, particularly when it comes to WordPress, and we are now ready to offer that to a wider range of clients.

We utilise the best server providers in the UK to ensure your site is fast and reliable. The fact that we control your hosting means we can ensure your website is located somewhere which is beneficial for SEO, and if something goes wrong, we can help you fix it quickly and directly in most cases.

It also means we can install the plugins and extensions that we know work brilliantly for marketing, eCommerce, subscriptions and other tasks.

Our hosting packages cost as little as £50 a year, comparable to any hosting package out there…

If you want something more complicated and bespoke, we can do that too. TheWayoftheWeb network includes specialist WordPress develops and designers.

Hosting Services:

  • Annual Hosting
  • WordPress Site/Blog Installation.
  • WordPress Site/Blog Custom Design.
  • WordPress eCommerce installation and setup (Jigoshop)
  • Managed backups


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Whether you want to sell one item per year or sell thousands of different products, we can help you create an online store that will help your customers find the products they need.

We’ve got experience developing, launching and marketing a variety of eCommerce websites and services for a range of clients, and can accommodate most budgets, starting small and building to an enterprise level solution.

Small Business eCommerce:

For small businesses, we often recommend using a WordPress-based eCommerce solution, and we are specialists in WordPress eCommerce platforms such as Jigoshop. We’ve also worked with WooCommerce, BigCommerce, Shopify etc.

eCommerce for larger businesses:

Have a bigger budget or need a more sophisticated inventory management system,  we recommend the use of Magento. Some of the biggest companies in the world use Magento to manage their online business, let us help you take the first steps.

Contact Us today to see how we can help you start selling.

Search Engine Optimisation


Search Engine Optimisation has been portrayed as a black art for many years. But the real secret of SEO is that it’s actually a mix of common sense and a lot of hard work.

We employ some of the best SEO specialists in the UK to take care of the hard work for you – using specific tools and knowledge from working on a large number of sites in a wide range of industries.

It’s not about getting you to #1 on a Google search for an irrelevant keyword. It’s about increasing the number of purchases made on your website from search as a source.

SEO Services Offers:

  • Full Site Audits, including recommendations
  • Keyword Research
  • Technical Improvements: Architecture, Navigation, Meta Data, 301s etc.
  • SEO Workshops and Training.

Social Media Marketing


Social Media Marketing comes naturally to some companies. For others, it can be a real struggle. Make sure your business has the easiest transition into a world powered by social networks.

Social Media Marketing Services

  • Social Media Marketing Management: We’ll run your accounts in conjunction with you.
  • Social Media Marketing Strategy
  • Social Media Marketing Guidelines
  • Social Media Marketing Workshops and Training

Content Marketing

Content Marketing is on the lips of every marketing agency at the moment. Given how many messages compete for your attention every day, it’s not surprising that more and more companies have realised they should be creating brilliant, amazing and compelling material if they want to have any impact.

The problem is that with any trend, suppliers rush to get an offering online without necessarily being able to deliver.

We’re different.

We were founded by someone who has spent more than 10 years creating written content for a number of the biggest media sites in the UK, before moving into marketing (Social Media and SEO), and producing that same quality of content for a range of businesses.

We know what it takes to create content which has an effect.

Our network includes experienced journalists, writers and marketers, able to produce writing which educates, informs and entertains.

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Content Marketing Services:

  • Content Writing
  • Content Strategy
  • Creative Ideas
  • Infographic Production
  • Content Workshops and Training