Facebook continues to quietly launch and test new services for both businesses and individuals. On Monday, they announced that selected news individuals can now integrate real-time information by using either a Public Feed or Keyword Insights API.
That means the likes of Buzzfeed, CNN, NBC, BSkyB and Slate can now hook into a feed of public posts for a specific word, or the total number of posts that mention a specific term in a given time frame, which can also displays anonymous, aggregated results based on gender, age and location.
These tools will become available for other media partners and Facebook Preferred Marketing Developers in the near future. The benefit for Facebook is that it is likely to be used far more in coverage of news and events, alongside the existing usage of Twitter.
For individual use, Facebook is also testing the option for users to add Professional Skills to their personal profile – it’s similar to LinkedIn, allowing you to add list the skills you’ve acquired in your education and career. It’s currently available on a limited number of personal profiles during testing, and could then be rolled out to all users in the future.