Marketing and business books in Amazon’s Kindle Spring Sale

I’m a firm believer that you should always be learning, and I’ve always been an avid reader. Since the Kindle was launched, it’s never been quicker and easier to access a wide variety of writing, particularly niche books which previously may have been expensive and hard to find.

And the frequent sales and offers on Amazon means that it’s also possible to pick up some great practical and inspirational material for ridiculously low prices.

For instance, the current Spring Kindle Sale running until April 4 includes some great books relevant to marketing and business ownership. All the below were purchased by me this week, or I already own and recommend.

Organizations Don’t Tweet, People Do by Euan Semple – £2.19. We’re pleased to say Euan is a friend of TheWayoftheWeb and we’ve kept in contact since meeting many years ago. There are few businesses which wouldn’t benefit from his well-written and readable book on how to approach introducing and integrating social media into a company.

Digital Disruption: Unleashing the Next Wave of Innovation by James McQuivey – £0.99. For less than a pound you get the insight of a Principal Analyst at Forrester into disruptive companies across a range of industries.

Finance for Non-Financial Managers: In a Week: Teach Yourself by Roger Mason – £1.99. Running a business means striking a balance between bringing in specialist help where it makes sense, and knowing enough to understand what you need and why. I haven’t started this book yet, but anything that helps me improve my understanding of managing the finances of my business is a good thing, so £2 seemed a reasonable amount to gamble!

The Liberation of Loch Fyne Oysters by David Erdal – £0.99. As my business has grown, I’ve been looking for examples of how other businesses have coped, and been able to build an engaged and enthusiastic workforce. One concept I’ve been interested in is employee ownership, and this book has provided a great introduction, using the very human example of Loch Fine Oysters as a central story around which the concept, context, successes and pitfalls of a range of employee-owned businesses are shared.


I’d love to know whether or not you’ve read any of these books, and whether you’d also recommend them. And let me know if there are any marketing, business or technology gems going cheap which I haven’t covered – I’ve found my impulse purchase price to be around the £3 mark, so try and keep recommendations around that price range!

I’ve also written about these books in more detail, alongside more general technology and science fiction reading on my personal blog if you want to see everything I managed to buy for less than £10!