I don’t mean to be too hard on the BBC news technology show Click (iPlayer link). After all, the broadcast television show does a reasonable job of displaying and explaining technology to a mainstream news channel. And there’s always an occasional something for those more technologically savvy.
But today’s episode highlighted the problem with broadcasting schedules. At the end of the show, they plugged their CES coverage which will run over the next two weeks (on iPlayer on Jan 16 and Jan 23 I believe).
Now the 2010 International CES ran from January 7-10. Which means it started last Thursday, and finished today. And being the first major show of the year, and just about the biggest, there’s been coverage absolutely everywhere. Previews, videos, interviews, analysis – on almost every single website under the sun.
Indeed if you manage to find the actual Click section of the BBC website, there are already features on many of the big CES gadgets on video, and an interview with Steve Ballmer.
And almost everyone attending CES has a device capable of recording decent video content – whether it’s quick mobile footage, a handheld like a Flip Mino HD or Kodak Zi8
, or something higher up the professional recording level ladder like the Canon 5D
. As an example, my friend Angus shot 30 fully-produced videos available on Youtube, and 11 Qik videos, plus a combination of iPhone and hi-res still photos for Which? magazine which are all already online. (Find out more @angusfarquhar)
Put simply, if anyone in the world wants to see absolutely anything from the CES, they’ll have seen it. Even if they’ve got a passing interest in technology, someone will have sent them the link on Facebook or by email. And if they’re not that interested, they’ll struggle to find out Click exists, check the scheduling, and be watching at the fairly unsociable hours at which it’s broadcast.
It’s something I come across every day with the sheer weight of microblogging stories I could cover on 140char.com if I had infinite time available.
Probably the rule of thumb is to assume that everything becomes available to almost anyone as soon as it’s public anywhere, and you should make as much available as you can as soon as you can. And if there’s going to be a delay for non-exclusive content, you’re better off forgetting about it and moving onto the next thing.
(Incidentally, in terms of BBC CES content and coverage, I’d recommend following the likes of @ruskin147 and @maggieshiels on Twitter.)



A useful new site, and a future prediction…
If you’re reading this elsewhere, it’s from www.thewayoftheweb.net by Dan Thornton…
Had a really good day in London, and met some cool new people, both from within Bauer Media and externally. Hopefully I’ll have plenty of reasons to write about them all shortly!
I spotted a number of sites mentioning Backtype as I was catching up on my RSS feeds on the train home. It’s a fairly elegant way of keeping track of the comments you leave on other websites and blogs – something I tried doing via Delicious, but always failed to keep track of!
If you’re interested, you can keep tabs on me at Backtype.com/DanThornton. The way it tracks comments is by tracking the url you leave – which covers most blogs and similar sites. I doubt there are any Dan Thornton/BadgerGravling impersonators out there, but they’ll appear if they’re dropping my urls! I’ve looked at alternatives like Disqus, and coComment, but never quite saw enough value to invest the time and effort needed. Backtype is far quicker and simpler, and may well encourage me to re-investigate some of the alternatives, depending on what happens – although Friendfeed etc also give a home to comments and conversation about blog spots.
Now the predicition. I’ve been prompted to pick some of the things I think will emerge next on the web (and I’m always happy to also spout my ideas unprompted!). I’ve often made the obvious observations around mobile and smartphones, and the fact that Twitter and microblogging are being adopted by brands, enterprise, celebrities and the mainstream. But the third prediction is one that surprised me a little, the first time it launched out of my mouth!
Twitter has a fair way to go to become really mainstream, but the next site/application to follow it, in my opinion, will be Seesmic. Most people in the tech bubble will have heard of it and web celeb founder Loic le Meur. But, like many emerging sites and applications, it’s taken a little time for the value of the service to become apparent.
For the unitiated, it’s a tool for video conversations by individuals, enabling responses to be threaded into coherence. Which means it overcomes the downside of streaming your life via webcam 24/7 – the dull bits. It’s already popular with some people withing social media – like top journalism lecturer/social media/multimedia person Paul Bradshaw – but now it’s also being used by mainstream media. The BBC has now joined the Washington Post in using the service, as written about by Loic today, and not only have they outlined how it will be used in their first video, but they’re already gaining responses to their first conversation about the financial crisis.
Now listen up, journalist people. Not only can you get a response from the more engaged members of society without having to do ‘voxpops‘ in the local town centre in the pouring rain – but now they’ll even video themselves! See the benefit now?