More micro-recommendations from Goodrec

I’ve just signed up for a new site offering micro-recommendations via web and mobile, Goodrec, after picking up on it via Scobleizer (Who has a great video interview with the CEO, Mihar Shah)

It looks like a good service, although as you can see I’ve just started playing with it.

But what’s interesting to me is that 50% of their traffic comes from mobile, and mobile is a big part of their offering, with recommendations around your location, for example.

The reason I’m so interested in the mobile aspect is that it’s the main difference (along with restaurant and nightlife reviews) from Blippr, a micro-recommendation service whose creators I interviewed back in September.

  • Both focus on allowing short form reviews.
  • Both include categories for Entertainment.
  • Both have a pretty simple rating option, with up to 160 characters for the actual review.

But the big difference is that Goodrec appears to have had mobile in mind from the start, especially with location-based services. Blippr, meanwhile, had a user suggest an iPhone app seven months ago on it’s Get Satisfaction page, and a lot of postive feedback from other users, but the staff replies explain that with one developer, the decision was to focus more on the site. Blippr has exposed it’s API in case a third-party wished to create something, but the most recent work has been a host of improvements to the site itself (details are on the Blippr blog)

Choosing between the two is a tough call – from emailing and Tweeting with the guys behind Blippr, I can appreciate what they’re doing immensely – but without having the resources to develop mobile-based recommendations they’ve left themselves widely open. After all, mobile integration is a major adoption attraction of Twitter.

So combine Mobile with location-based recommendations, and I think Goodrec has launched with a sizeable advantage.

It will be interesting to see if Blippr respond, if anyone else joins the space, and in particular, whether Twitter itself has any plans in the area linked to monetising.

(I’m also on Blippr, although not particularly active).

Just a quickie post…

I’ve been a bit busy today, and I’ve promised myself some sleep tonight, so I’m going to throw out some quick half-formed thoughts – rather than my usual long and rambling half-formed thoughts!

  • I have put up two good interviews on 140char.com. The first is with the creator of the Posty microblogging client using Adobe Air, Cesar Rocchi, and the second is with the co-founders of micro-review and recommendation site Blippr, Jonathan Cottrell and Chris Heard.
  • I’ve also been having a bit of fun helping out some colleagues in moving forum users over from an old location, which for various reasons required some subterfuge and some co-ordinated communication. I know a few bikers crossover with my social media audience, so it’s www.pbmagforum.co.uk. It’s been quite good fun playing with something new, as all the forums I’ve moderated or admin’d before have either been fairly small, or on corporate software, so I’m learning some new things about Invision. The big challenge is trying to estimate the server space we’ll need, so if anyone has any experience in that area, give me a shout.
  • I spotted the BBC reporting a ‘crackdown on suicide websites‘ earlier and wondered how effective it will be to update a UK law when most of the sites will probably be UK hosted, or incredibly easy to move to new hosting etc. I’m glad to see the Justice Minister state that the update won’t be a magic bullet, especially as I recall The Tipping Point looking at rises in suicides after straight reporting in mainstream media. But bearing in mind the concern is about search returns promoting suicide websites over those offering help, surely they should be working with search engines (like, maybe Google), rather than ISPs? And what about providing SEO advice and help to charity and anti-suicide sites to ensure that any suicide websites will be buried down the search listings regardless of whether they’ll be eventually banned by their ISP or not?
  • I love the reporting of Stan Schroeder on Mashable regarding the statement that social networks are killing porn sites because Bill Tancer at Hitwise has noticed searches for porn decreasing, and social networking increasing. Stan’s answer? Maybe people are able to find the porn they want more easily and more quickly as they’ve become more experienced!
  • Apologies to the blog which originally published that the UK is lagging behind in broadband speeds, but I seem to have misplaced my bookmark. Here’s a bit from Computer Shopper. At the same time, a UK gov report recommends not getting involved in trying to implement next gen broadband, besides monitoring the progress of industry. I can understand the reasoning behind the report, particularly if people are leaving high speed connections unused in favour of cheaper deals – but more and more services are now coming online to make use of higher speeds, and broadband is still too expensive for a decent service in many cases. More importantly, it might not be for everyone, but the high speeds are definitely for the early adopters and innovators who will continue to invade the economy of the country.
  • I forgot to include Dave Cushman’s contribution to ‘The Best Practices in Social Media Marketing‘ meme when I compiled it all, as we were simultaneously tagged. So he’s gone for revenge by tagging me in the ‘Measures of Engagement‘ meme. I say revenge, because in my daily work I spend a lot of time thinking about the best measures and then spend a lot of time monitoring them, so if I don’t come up with something worthwhile I should probably be shot.
  • And now for the heartwarmingly funny tale that ends daily news roundups. Matt at Signal vs Noise has a stunningly brilliant example of how not to describe and market an offer, as Jetblue turn their special deal into a ‘chronological date riddle’

That’ll do for now….if you’re after more of a window into what I share, I’m mainly using a combo of Google Reader for interesting RSS items (Shared Items Page here), with Delicious, and Stumbleupon also making an appearance. At some point I’ll try and aggregate all my various storage applications into one stream which will overwhelm us all?

Interview with Blippr founders Jonathan C and Chris Heard

Two websites are currently showing the way the microblogging format can be used outside of pure conversation. But although the pair even have similar names, they take totally different approaches. I’ve previously covered ‘Twitter radio’ Blip.fm, but somehow I’ve neglected to cover the other major twist on microblogging, Blippr.  (You can find me using it, here)

But what is interesting about the system is that it not only allows for 160 character reviews of entertainment (music, films, books, videogames), but the focus of the company behind it is concentrated more on the recommendation side of things than purely Twitter for reviews, which means they’re taking on some big names (Disclosure: It also means they play in a similar space to ditto.net, which I do some work with).

Blippr

What is Blippr in 140 char?

(Jonathan): A community of people looking to discuss, discover and organize books, games, movies and music. In 160 characters or less, of course.

Your company (Tag Team Interactive) has a focus on social relationships and recommendations – what inspired this philosophy?

(Jonathan): My business partner and I just know and see the value in personal recommendations–the ones you receive from your family, your close friends, even just acquaintances. There’s an explicit amount of trust that you extend those influences in your life and you don’t need to come to understand. Recommendations across other platforms, like Amazon or Netflix for example, take time to train and come to trust. There’s this sort of “black box” effect. You’re not sure exactly why the item they’re recommending is a fit for you. However, if your good friend said “You have to see Pineapple Express, it’s hilarious”, it doesn’t require the same amount of learned trust. You already know you can trust that person. It causes even that much more drive to go out and see that movie.

Your company website mentions Blippr is your second application, but what was the first? Was it related to Blippr, and did your previous applications and websites have a direct effect on how Blippr was created?

(Jonathan): Our first was Judge-O-Rama, a site focused on enabling people to resolve their conflicts and contests in a head-to-head context. We like to think of it as our “practice app.” It was just something fun and entertaining, not quite as useful or focused as blippr. Judge-O-Rama was definitely instrumental in our working together, though, and at least serving as the inspiration to us starting to work together. In terms of how this served in blippr’s creation, I think this blog post will give you a good idea of how blippr started.

Who do you see as your competitors? Does it include Blip.fm? What are the advantages of Blippr?

(Jonathan): We don’t view Blip.fm as a direct competitor, per se. They’re doing the micro-thing, but we’re not trying to create a me-too “Twitter for reviews” application. That’s the obvious connotation most people make, given the review constraints, but we’re far more focused on developing the social recommendation and organization pieces than we are a simple micro-review platform. As such, we view our competitors more along the lines of Flixster, GoodReads, LibraryThing, Shelfari, iLike, Trusted Opinion, and a few others. Obviously one of our key advantages is our focus on not just one particular entertainment categories–movies or books or music or games–but on all of the above (we also plan on adding TV in the future). Furthermore, I think if you look at most of those sites, while they have solid communities, we’ve tried to make the participation process as simple as possible to encourage more participation. Also, last but not least, I would say that our focus on integrating with as many platforms as possible is a big differentiator. You can connect your blippr account with Twitter, Plurk, Jaiku, Pownce, Identi.ca, Tumblr, Facebook, Last.fm, GoodReads, LibraryThing, Amazon, and others, which is obviously a great opportunity for our users’ opinions and reviews. Those are some of the high level advantages, at least.

Obviously you’re monetising the site through Amazon, but do you have any further plans to drive revenue you can disclose? With traffic growing, was it a conscious decision not to include display advertising?

(Jonathan): We would say that commerce through various sites will definitely be a large share of revenue, but we do intend on eventually displaying ads that are relevant to blipprs’ userbase, as well. Obviously, the primary intent there is to offer entertainment advertisers a place to capture people who truly are interested in entertainment media and looking to make a decision. But we very much aim to make it a value-add to users first, then advertisers. Jeremy Liew, of Lightspeed Venture Partners, wrote a great blog post a while back on the topic of endemic advertising, which I believe really showcases blippr’s revenue opportunity.

Blippr users can cross-publish to Facebook, Friendfeed, Twitter, Plurk, Jaiku and Pownce. Do your users tie into the audience figures for those sites, or has there been any surprises? And is that the main word of mouth that is driving new registrations?

(Jonathan): This is assuredly a large driver of how people are discovering blippr, but I wouldn’t say that’s the main word of mouth driving registrations. Email invites sent from users have also been a large driver. In terms of surprises, I wouldn’t say there have been too many. Most connections have been with Twitter and Facebook. The rest are pretty much equally spread.

Are there any of the cross-publishing sites which are easier or harder to integrate into?

(Jonathan) That would be a question for my co-founder and business partner, Chief Executive Geek, Chris Heald. Some have taken more time than others. Obviously Facebook takes far more time than any of the others due to building an application for the platform, which is much more than just a cross-publish opportunity. iPhone and OpenSocial integrations will be the next difficult pieces for us, but they are coming.

Does scaling prove as problematic for Blippr as it has done for Twitter? There seem to have been some timeouts recently when I’ve been using Blippr?

(Chris): I don’t think scaling is going to be anywhere near the problem for us that it has been for Twitter; our architecture and product design is a good deal different than Twitter’s, so we avoid many of the specific design issues that they’ve had problems scaling. We have had some timeouts lately, but those were due to some rather exceptional circumstances, and a lack of hardware to fail over gracefully to (in those cases, the problems weren’t scaling issues so much as our primary app server going down without a graceful failover – that’s since been corrected). We’re still getting this thing off the ground, so our infrastructure is very much in its infancy (though we’ve been working lately to address that!). However, we have built this thing with an eye towards scaling, and don’t foresee any major problems in doing so as we move forward. Of course, the proof is in the pudding, but we’ve worked very hard to build a flexible product, and hope to see it grow about as quickly as we can keep up with it!

Do you plan to focus on utilising a microblogging format as the logical mechanism for your relationship and recommendation applications?

(Jonathan): The main inputs for our recommendations are explicit relationships (who you follow), agreements with other peoples’ blips, and the ratings you give titles. (Chris): I don’t think the microblogging format could necessarily be described as the mechanism for our relational/recommendation tools – the other data we’re collecting drives that – but the microblogging format uniquely contributes to this aim in that it encourages extremely high levels of participation, and thus, results in more useful data being present in the system for us to draw conclusions from. It is absolutely a key component to the success of these other components that we have built, even if it isn’t the primary mechanism by which these processes work. Whether we’d use it in future similar applications, I can’t say, but we’re both big fans of the behaviors that it encourages, and would very likely consider it.

And are there any Blips on products which have really shocked, surprised or amused you?

(Jonathan): Good question. It’s hard to pare down to just a single blip or two. Seriously, I can say that I am the biggest fan of blippr. As a huge movie geek myself, I’m constantly reading through blips and finding myself agreeing, laughing, vehemently disagreeing, and more. While some people fault blippr’s micro-format and say that you can’t really know whether something is good or bad within 160 characters, I say, read for yourself. You’ll be surprised!

Twitter trojan malware – and some site/tool updates

There’s been quite a lot of coverage over Malware arriving on Twitter, rather than just irritating spam. A link to a pornographic film prompts you to download a new version of Adobe Flash – which is actually a downloader containing 10 banking Trojans disguised as MP3s. There’s loads more details, here. So, as with any other email or weblink from someone you don’t know, treat links as suspicious – and downloads doubly so. If not more!

On a brighter note, I’ve made some updates to the Tools page to include some new additions, such as sites like Globme, Blippr and Beemood. Plus more tools like Phweet and Posty. There are loads more than need adding shortly, and we’re speaking with the creators of some of them to get more information on the how, why, and what next for the most popular, most interesting and most useful of the bunch.