If you’re looking for an example of a significant financial return on Twitter, then Dell has long been used as an example – and you can expect it to be quoted even more often after revealing revenues have now risen to $6.5 million globally via Twitter.
Of course that requires almost 1.5 million followers for their main @DellOutlet account, Dell Canada, the $800,000 from @DellnoBrasil and over $150,000 from @DellHomeSalesCA , but it’s still a mightily impressive amount.
Key points for the future from Dell Chief Blogger Lionel Menchaca?
- Streamline our presence in social media networks, create meaningful content for customers and continue to increase our connections with them in those places
- Focus on building a tighter integration between Dell.com, Support.Dell.com, our Dell Community sites with our presence in social networks
- Continue our focus on scaling support of social media initiatives into the Dell business units
There’s a few more bits on the Dell post worth reading.