Writing about how the election coverage on Twitter and C-Span points to the future of media coverage, I came up with a little gem that I thought might be worth repeating for any of you who don’t crossover to my microblogging blog, 140char.com:

‘aggregation of sources of information provides a starting point for a media company to add its own expertise and reason to provide something of value.‘

That’s it really. A mainstream media source can’t just aggregate content. Anyone can do that and the winners are decided by those who obtain a reasonable community and audience. And there’s already plenty of people out there, from Yahoo Buzz to Digg, to Mixx, to Sphinn, to microblogging.com.

But by aggregating and adding interpretation, it not only creates dynamic changing content, but actually opens up and highlights the expertise that a good journalist can bring on top of raw information. One of the mistakes we’ve continued to make in mainstream media is to underplay how good many journalists are at going beyond raw data, and the myraid ways in which they add value to it.

I’ve long believed it, but not managed to sum it up quite so succinctly before. And it’s not a new idea for plenty of notable people, e.g. Scott Karp, Jay Rosen, Pat Thornton (still no relation!), Howard Owens, Jeff Jarvis, David Cushman. And there are many, many more people I could name, and I’m sure that’s just a small proportion of a collective wisdom which suggests numbers and expertise big enough to hopefully break out of the social media echo chamber. And we can see it with the adoption in growing ways by a small number of titles (I mentioned the LA Times and The Guardian, here). Now we’re adding C-Span to the list.