Proud Sponsors of DPiP May 2014 event

I’m pleased to say that in addition to personally being one of the organisers of local digital gathering ‘Digital People in Peterborough’, TheWayoftheWeb Ltd is also sponsoring the May 2014 event.


It’s a great way to informally meet up with a diverse range of people who share an interest in digital technology, whether it’s a personal interest, a career or their business.

There’s more details on the DPiP website. And although we’re still a small company, it’s great to be able to start supporting initiatives and getting more involved in our local community.

If you’re in Cambridgeshire, we’d definitely recommend checking it out

Ticket discount for Social Media in Business conference in London

It’s billed as ‘The Ultimate Conference for all things Social Media, but although that may go a bit far, it’s certainly looking like one of the best social media conferences currently on the calendar – and as a blog partner, I’m able to offer you a 15% discount on tickets.

Social Media in Business

Social Media in Business

It’s a one day conference at the Strand Palace Hotel in London on October 23, 2009, and is very much focused on explaining the potency of social media, how to engage with a meaningful response, the insights you need for real business responses, and how to do it. So you’ll get more actionable insights than theoretical discussion, which is particularly relevant at the moment.

Plus there’s a great line-up of people involved, most of whom I either interact and follow online, or have had the please of spending time or working with, including:

Daren Forsyth, Benjamin Ellis, Ged Carroll, Eaon Pritchard, Charlie Osmand, Peter Crosby, Judith De-Cabbit, Joanne Jacobs, Neville Hobson, Will McInnes, Katy Howell, Jamie Riddell and Robin Grant.

A pretty good line-up, and pretty much all people I’d have no hesitation in recommending you track down to read or talk to, so having them all in one place is going to be good. And the standard price for the event is £161, which is pretty cheap for a London conference these days.

But you can save even more on the bargain price:

If you order now, you can use the discount code MAFIADAN to save 15%, which makes it even more cost effective and easier to justify to your boss/colleagues/accountants.

I’ll be there – so if you’re going let me know, as I’d love to chat.

Speaking to learned professionals…

I’m not sure what the exact crossover might be between the wonderful people spending time reading this blog and the Association of Learned and Professional Society Publishers, but just in case…

I’ll be speaking as part of a Seminar on July 7, 2009, Online CommunitiesWhat can scholarly publishing learn from other industries? The focus of my time is currently titled ‘Building successful communities to support successful media brands’, but that’s likely to be a starting point for showing how successful communities really are the brand.

It’s really interesting for a few reasons: –

Firstly it’s an industry I haven’t worked in, so I’m likely to learn as much from the people attending as they will from me.

Secondly, there’s a fun edge by allowing attendees to invest virtual money in investment opportunities presented by the speakers .

And thirdly, the other speakers are all people I’m going to be interested in meeting – Pam Sutherland from Oxford University Press (also the chair of the event), Alex Evans (CTO and Co-founder of Media Molecule – creators of LittleBigPlanet for the Playstation 3), Ros Lawler from Random House,  Phil Archer from W3C Mobile Web Initiative, Steve Paxhia from Beacon Hill Strategic Solutions and Gail Robinson from TSL Education Ltd.

So it’s going to be quite a challenge to claim the virtual money, but it’s one I’m ready for!

Just off to another brilliant example of Twitter for events

I’m just about to pack up my laptop and head over to Aperitweat, a cool gathering of Tweeple organised by the inimitable @tojulius.

It’s been publicised via his Twitter friends, registration was via Twtvite, a live Twitterstream will be at the event (hashtags #aptw or #aperitweat), and the whole thing is being streamed live via Ustream.

So in addition to the skills and contacts Julius already has (see the eventmanagerblog for examples), the marketing cost is nothing for a brilliant range of coverage which has packed the place to capacity.

Another example of the ability for self-forming events for little or no cost.

And that’s just a relatively low-profile example in a week when Twitter was used to attempt revoluation in Moldova (see some coverage via Nick Carr and All Things Digital).

And it’s in the week when the first drill has been created with some of the amazing $250,000 raised by the Twestival event in 2020 cities worldwide.

Twestival Well Drilling – Day 1 from Ethiopia – charity: water from charity: water on Vimeo.

See more of the Twestival videos on Live Earth.

Interested in the media and journalism – get yourself to JEEcamp

If you’re involved in journalism and the media, then I’d recommend checking out JEEcamp ‘an unconference (or barcamp) for journalism experimenters.’



I’m hoping I can commit to a place before space runs out, as there are some interesting events, including a ‘musical chairs panel discussion’, where each panel member gets replaced after they’ve asked a question.

But the main reason is that I’m sure there will be a host of interesting people and discussions, because the host is @paulbradshaw, senior lecturer in online journalism and web design at Birmingham City University, and one of the people by the Online Journalism Blog, where he has a habit of posting extremely interesting/useful posts.

Plus it’s only £20 to cover the venue (or to be donated to charity if a sponsor turns up). You can book tickets via Eventbrite.

Delayed report on two events

In a relunctant admission of poor timekeeping, I just wanted to share some thoughts on a couple of events I was lucky enough to attend last Thursday.

The first MeasurementCamp of 2009 kicked off at 10am, hosted by E-Consultancy. It was good to be back, having missed a couple, and it’s always great to get the chance to tackle hypothetical examples in a group and share ideas and methodologies.  Plus I got to sit next to BBC Working Lunch blog/social networking star Annie Mole… The only downside was the sheer number of people present meant introductions took a hefty chunk of time and left the case study discussion in a bit of a rush.

The other event was the Every Single One of Us Powwow, held at the ICA. It’s probably the most inspirational and exciting event I’ve ever attended – partly because it can be hard to grasp every aspect of ESOOU in words, partly because of the incomparable dynamo that is Jonathan MacDonald, and also because there was a real sense of purpose in the room.

It also meant I got to see, and occasional meet, some cool virtual people in the flesh, including WhatleyDude, Alfie Dennen, and the Herdmeister himself.

In all seriousness, pretty much any one of the people that spoke on the night would have been the highlight of most other events, so having them all in one room was pretty interesting.  As was a mid-presentation hug from Jonathan…

The site has more details, videos, slides, interviews and details on everything to do with esoou.

Tomorrow should be very interesting

Whilst today has been approaching epic fail status, (including my other blog, having some kind of outage for 50% of visitors – including me), tomorrow has suddenly shaped up to be very interesting.

I’ve suddenly ended up with a breakfast date over soup with someone I’ve been trying to catch up with for ages.

Then there’s a good chance I might actually make MeasurementCamp for once…it’s always really interesting, and it has more of a focus on actually coming up with metrics (hence the name) that work for social media and marketing!

Then catching up on some of the plans for the day job at Bauer Media.

And then off to the very interesting EverySingleOneofUs event.

Considering some of the complications and illness-inspired delays that have already hit me (and my family) in 2009, it feels like tomorrow is the day it all kicks off.

EverySingleOneOfUs in the flesh…

Very quick note to remind myself as much as anything, but the first live event from EverySingleOneofUs has been announced for January 15, 2009.

You can find out more details on the EverySingleOneOfUs wiki.

Using Twitter in a live setting.

Apologies for a slight lack of posting due to other commitments. But on the bright side, there’s a good post on Event Manager Blog about ‘How to embed twitter in your event’

Admittedly it’s written by someone who was going to be my original collaborator here, but didn’t have time to blog, or write about Twitter! But we’ll forgive him for making a practical guide to starting to use microblogging tools for more…

Worth repeating?

Writing about how the election coverage on Twitter and C-Span points to the future of media coverage, I came up with a little gem that I thought might be worth repeating for any of you who don’t crossover to my microblogging blog,

‘aggregation of sources of information provides a starting point for a media company to add its own expertise and reason to provide something of value.‘

That’s it really. A mainstream media source can’t just aggregate content. Anyone can do that and the winners are decided by those who obtain a reasonable community and audience. And there’s already plenty of people out there, from Yahoo Buzz to Digg, to Mixx, to Sphinn, to

But by aggregating and adding interpretation, it not only creates dynamic changing content, but actually opens up and highlights the expertise that a good journalist can bring on top of raw information. One of the mistakes we’ve continued to make in mainstream media is to underplay how good many journalists are at going beyond raw data, and the myraid ways in which they add value to it.

I’ve long believed it, but not managed to sum it up quite so succinctly before. And it’s not a new idea for plenty of notable people, e.g. Scott Karp, Jay Rosen, Pat Thornton (still no relation!), Howard Owens, Jeff Jarvis, David Cushman. And there are many, many more people I could name, and I’m sure that’s just a small proportion of a collective wisdom which suggests numbers and expertise big enough to hopefully break out of the social media echo chamber. And we can see it with the adoption in growing ways by a small number of titles (I mentioned the LA Times and The Guardian, here). Now we’re adding C-Span to the list.