The real cost of advertising?

There are now three options for advertising on my blog, and it’ll be interesting to see which one gets the most participation. So far I’m happy to be participating, and promoting, all three.

Entrecard is free ‘blogging business card’ in the top left. Drop your card on a blog, get a return drop, and watch the credits rack up. And use the credits to buy adverts in 24 hour blocks.

Scratchback is top right. For the current price of $1, you get a text link until the 10th spot goes. At which point the price raises to $2.

And finally, new addition Project Wonderful. Current bidding as I write this is $0.02 for a slot.

So far Entrecard has done most for attracting readers and interaction, but I’ve yet to start spending with Scratchback, and Project Wonderful.

Interestingly though, there’s actually a market taking shape for buying and selling Entrecards, either on dedicated websites or via the old favourite, ebay.

And if you take the lowest market value of Entrecard credits, it’s actually three times more expensive than using Project Wonderful! Take the next price and it’s almost the same as the Scratchback link. Take the rate of the dedicated site above, and it’s more expensive than Project Wonderful and Scratchback combined, at a cost of $2.46.

So there’s two lessons.

1. If you’re going to use Entrecard, use it properly and find some exciting new blogs you might never have discovered. It’s cheaper and more fulfilling than paying for points.

2. It’s always worth working how much you’re really paying via any system.

Meet the geeks…

It appears I’m being let out of the office for a few days to go and chat and learn from
real life people, rather than online…

It’ll make a nice change, and I’m actually really looking forward to it. I love RSS, blogs, tech sites and the like, but it’s always good to meet people face-to-face and be able to put questions direct to them and occasionally have a chance encounter with someone who could turn out to be good to know in the future…

It’s the Internet World conference, on May 1-3 at Earls court, and one of the main attractions for me is it’s free! So often, trying to access knowledge at conferences costs a large amount of money, and usually ends up leaving people feel cheated if there’s even a tiny portion that they already knew or could have guessed. If nothing else, charging people large amounts for knowledge goes against every one of the net principles that I appreciate… I still remember someone charging to let me listen to them talk about Open Source…

Next stop IPTV. But what have I been using?

Currently the rising tide of IPTV has caught the imagination of most internet commentators. Indeed some misguided fools are labelling the concept ‘Web 3.0‘ in the same way as I describe going outside for a cigarette as having an ‘external conference’, or business analysts refer to sackings as ‘headcount reductions’.
Aside from the flawed concept of Web 2.0, and the even more flawed concept of ‘Web 3.0‘, there are interesting developments. The main hope appears to be Joost, with Bittorrent also in the running, and the likes of BT Vision etc.

Well, call me Marty McFly if you like, but I’ve been watching IPTV for over two years now, along with some of my colleagues, friends, and countless sports fans. In fact, I once manned a desk at a large public trade show, and watched an entire Premiership football match at the same time, thanks to the fast broadband connection. Want to join in? Go to almost any reasonably popular forum, and post a topic about wanting to watch any sports without having to subscribe to Pay-Per-View television.

Without fail, someone will mention PPLive. Although the menus are in Chinese, there are plenty of English language sites to explain how to select the channel you wish to view. And then you get streaming football, for example, sometimes with English commentaries. And at a reasonable qaulity, depending on your connection etc…

If you do want to keep up with the ‘Johnny-come-latelies’ of the internet television world, I’d recommend NewTeeVee from the GigaOm network. Part of the NewTeeVee round-up this week links to four potential P2P IPTV problems from Mark Cuban.

I’m off to fire up my Delorean.