Virtual storytellers conference begins November 11

Whether you’re interested in Transmedia storytelling, content marketing, or just creating compelling content that might engage more of your audience, then there’s an interesting two week virtual conference about to kick off which might be useful.

The Reinvention Summit takes place over two weeks, and as it’s virtual, the costs are low, with basic access at $11.11. And for that you get 30+ hours of content, online collaboration and downloadable material, with a healthy range of speakers contributing, some of whom you may well recognise from some big online sites and projects.

There’s a free ebook available, a Twitter account at @GetStoried, and the #reinvention hashtag to follow.

It’s an area in which I’ve obviously got a big interest, as my specialities are in content creation and marketing. I’m a big believer in your story as your brand – and in that being visible as your brand belief. And in the power of compelling content to drive engagement as well as traffic…

Sincerest flattery or just coincidence?

I’m always interested in the links posted by copywriting social media chap Brendan Cooper, and the other day he linked to a nice guide to using Netvibes dashboards I hadn’t seen before.

It’s got a lot of useful info, but I have to admit I did a doubletake when I saw this:

Widgets on Netvibes

The Way of the Widget? Hmmm….

(I’m sure it’s coincidence, as we’re both riffing off the same Japanese samurai source, but it’d also be great to think someone at Netvibes might have stumbled across my blog at some point over the last few years.)

The best Twitter application guide

The ultimate guide to Twitter applications has been an idea many people have had. In fact, I even blogged about trying to start one with other Twitter bloggers back in January. But now Laura Fitton (@pistachio) and an engineering team have unveiled oneforty (no relation!) which is effectively the Twitter version of the iPhone app store.

Sign in with OAuth, and you can fill out your profile, including listing your favourite Tweeters etc. The site will automatically list any applications it picks up from your account – and then you can start finding and adding any others that it might have missed.

badgergravling on oneforty

badgergravling on oneforty

There’s a curated list of Essential Applications, Most Popular, and the ability to suggest apps that may have been missed. Developers can list and claim their applications, add screenshots and reviews etc, and members of oneforty can then rate and review any application they wish.

Laura is also the Principal of Pistachio Consulting, which concentrates on microblogging, and the author of Twitter for Dummies. So she knows her stuff.

Start the week with a great guide to multimedia journalism

There are increasing numbers of journalists and bloggers utilising every channel in multimedia to convey their stories and information, but whether you’re contemplating starting to embrace digital multimedia, or you’ve engaged in mixing text, audio, video etc for a while, you’re bound to pick up at least a couple of new tools and ideas from Mindy McAdam’s Reporters Guide to Multimedia Profiency.

It’s the single PDF compilation of her 15 excellent blog posts on the subject.

And worth reading if you’re publishing anything online, whether or not you’d define yourself as a journalist or editorial staff.

Former colleague (although we never met in person), Adam Westbrook has also been doing some brilliant guides to using multimedia and video.

And for interesting inspiration, I tend to look at Christian Payne, and spend some spare time trying to persuade friend and former colleague Angus Farquhar to spend more time doing crazy stuff and blogging about it.

Questions on Social Media Marketing and Measurement?

I’m working on a series of more practical guides to the basics of Social Media Marketing and beyond, and I’m also aware that the Marketing Measurement page is in need of updating.

So, if you’ve got any questions on Social Media Marketing, post them in the comments, and I’ll do my best to include them in the guide, or to answer them directly.

And if you know of any measurement tools that I’ve missed, please post it on that page and I’ll include it.


My presentation on building online communities

I was invited to speak about ‘Building online communities to support successful media brands’ on Tuesday by the Association of Learned and Professional Society Publishers, as part of an event covering what Scholarly Publishing can learn from other industries.

As the opening act, and with a subject so huge, I opted to go for a fairly general overview to hopefully inspire more people to give it a go without worrying about the ‘correct’ way to do things – because I’ve found that beyond some simple principles, the most important thing is tailoring what you do to your specific community.

In retrospect I probably could have included some more specific case studies – for instance Absolute Radio on Twitter and Facebook! But that’s why I subtitled it ‘a work in progess’ because anything on online communities is going to need constant revision and updating, and I intend to create v2.0, v3.0 etc and hopefully involve some more people to create a more comprehensive guide.

If you’re interested in the Spymaster game taking over Twitter

Then Mashable has ‘the complete guide‘ to Spymaster.  Personally, it’s the type of game I would have probably enjoyed a few years ago, but can’t really justify even trying at the moment – my use of Twitter is mainly for discovering information, sharing information, and building connections with people.

But, that doesn’t mean it’s wrong to take part in Spymaster,  or the latest frivolous use of # hashtags.

Whatever you do on Twitter, and however you use it, is entirely down to you, as long as it’s within the Terms and Conditions of the site. That’s the beauty of it – and possibly why so many people find it a bit scary and drop from the site so quickly.  Whereas Facebook etc have a defined purpose of connecting with people yu already know, which provides an initial safety blanket, Twitter suggests users and friends, but ultimately you can interact how you like, with who you like, when you like.

So while I won’t be joining you on #spymaster or #whateverthelatestcomedytrendis , and I might hope for better filtering to avoid trending topics when they overwhelm my stream,  I’ll never tell you to stop!

Saturday link round-up

Some interesting links for the weekend:

London’s best free wi-fi hotspots – Timeout: The type of guide I kept meaning to find/write, and suddenly it appears!

Email is such a blunt tool – Neil Perkin: Neil not only writes consistently great posts but always seems to find the perfect images to illustrate them, along with brilliant visual presentations.

Social Media is good for you – Faster Future: Nice post from Dave Cushman as a counterpoint to the shock headline-grabbing about how Facebook/Twitter etc are replacing the other scourges of humanity – the radio, record player, television, video nasties, video games etc. See also my earlier post responding to the social networking health threat

Gordon Brown is apparently going to protect ‘high quality’ content on the internet – Cnet: For ‘high quality’, assume he means traditional media – and for how he’s going to protect it – he has no idea, or at least he isn’t telling anyone…

Swedish ISP won’t retain user data – Ars Technica: ‘Jon Karlung, the head of ISP Bahnhof, says that his company won’t turn over any user data to authorities because it refuses to keep any log files. That decision is legal—for now’. This is why I love the Swedes so much!

Will microblogging change SEO/writing styles?

I’m still trying to compile all the effects Twitter has on the link economy, but now Louis Gray has added another one, in his post: ‘Are you writing your headlines for Google or Twitter.

As an online journalist and blogger, I’m well aware of the best practice for constructing a headline to maximise SEO opportunities – although as a blogger I often ignore it in favour of indulging myself by being able to write for fun.

But now Louis is noticing headlines which aren’t aiming to contain keywords and search terms, but are also restricting themselves to 140 characters (or 125 characters to allow for a short url). He quotes the example of Techcrunch making sure their articles work for microblogging.

Personally, I hope that most people write their own message if they’re kind enough to Retweet an article from here (although there’s also the automated option). I’d rather have a smaller number of heartfelt recommendations than a flurry of copy-and-pasted headline Retweets (although the traffic might be nice!)

What’s interesting is that rather than simply prescribing the ‘correct’ way to use microblogging services, people are experimenting and coming up with the things they see working for themselves, or for other people. Which is a better option, as it allows people like me to completely ignore the supposed best practice if I want! Although if it’s guides you’re after, you can start with Dan Zarrella!

Meanwhile I’ll keep mixing personal messages with recommendations, and occasionally go mad whilst chatting about an event like #motogp. And, most shocking, I’ll keep using Magpie to send out the occasional (less than one a day) advertising message as long as it helps to cover hosting costs and some new projects! I’ll just keep relying on the fact that a surprisingly large amount of people continue to see value in interacting/following me despite the fact I’m rubbish at following rules outside of 9-5.30pm.

Jumping back into the Twitter Stream with Twitter for Dummies

Much like the constant updates of Twitter itself, picking what to write about after a break enforced by work/family is tricky as a huge amount of microblogging and Twitter coverage flows through my RSS feeds on a daily basis – so expect plenty of catching up shortly.

The admirable Laura Fitton (@Pistachio) reminded me this morning that there’s only a week left for open contributions to Twitter for Dummies.

The good thing is that you don’t need to write everything up:

Want to see your tip, idea or case study in Twitter for Dummies? Submit it today and get your friends to vote it up. We can’t include everything, but we’ll mention as many of the best ones as we can.

A line or two is enough, or a link to the full story. You don’t need to write it up completely here.

Vote on ideas by category and add your stuff too. Click the categories in the sidebar to go through them one at a time. Thanks!

–Advanced tips and techniques
–Business and Twitter
–Case Studies – Business
–Case Studies – Personal
–Facts and Factoids
–Favorite Twitter Tools
–Government/Politics and Twitter
–How to Grow Your Network
–Nonprofits and Twitter
–Personal use of Twitter
–Sharing multimedia
–Tips for New Users
–URL Shorteners
–Uses of Twitter
–What NOT to Do

We’ll keep taking ideas for one more week — until Wednesday, April 8, 2009. We can’t guarantee your story will make it into the final edition. We CAN guarantee that the most popular charity submitted and voted up will get 10% of the royalties from book sales.’

So as long as you interact by Wednesday, you’ll get to share some knowledge, possibly be listed in a Dummies guide, and raise some money for charity.