‘Date Night’ technology lessons…

I took some time out with my better half last night to watch ‘Date Night’ with Steve Carroll and Tina Fey. Besides being a really good and funny film, it also sparked a few thoughts about technology which have stuck with me…

Tech is everywhere:

A USB flash drive is integral to the plot of the film (the unfair but often true stereotype is hearing it referred to as the ‘computer sticky thing’). But more noticeable were the appearances of touchscreen technology and an Amazon Kindle. The fact the Kindle was mentioned by name means it could well have been product placement, but it also needed no explanation for the audience, and showed how mainstream e-readers have become. The better-half was also far more interested in the cool touchscreen technology (Can you really get that stuff now?) than she was 12 months ago – the influence of the iPad/smartphones etc…

Still needs to be easier:

One of the benefits of having an Xbox is that the Zune Movies service occasionally gets updated with some good films – and I can buy and watch without leaving the sofa.

The downside was realising that I’d accidentally bought the film as a download rather than the streaming option – and in HD format, it’d still be downloading now. So after searching around for about 20 minutes, I finally found a way I could access the streaming version – by paying for it again! So what started off as a normal rental cost was doubled, simply because I didn’t pay enough attention…

The cynic might suggest Microsoft and film companies are happy to get double purchases from people making an easy mistake, but the longterm result is I’m less likely to pay for another rental, knowing how easy it is to make a mistake…

And there’s another reason for blogging this:

The final lesson of ‘Date Night’ was a reminder to spend some time actually enjoying the fact new technology enables me to have more fun with my family, rather than an end in itself…

Twitter IS mainstream. Please move on…

I think it’s time for anyone writing about Twitter to realise and accept that the endless debate about becoming mainstream has become redundant – it’s mainstream, please accept it, move on, and let’s talk about something else!

There are 2,360,000 Google results for ‘Twitter + mainstream’, and 144,000 for ‘curing + illness’. Make of that what you will!

Everybody Knows by Harvard Avenue on Flickr (CC Licence)

Everybody Knows by Harvard Avenue on Flickr (CC Licence)

@SarahM‘s post for O’Reilly, isn’t a bad post, but the two examples against accepting Twitter as mainstream did start me thinking.

The reasons for Twitter not making televised Superbowl coverage were probably the scale of the televised coverage of the event, and gaining media passes/internet connections etc to moderate a live feed for broadcast – I’ve only ever covered much smaller events, but the manpower required can be surprising, and it can be a battle to get enough staff access.

Meanwhile the lack of TV adverts carrying Twitter ids isn’t surprising – most companies will see their main website as the hub of their activity and will want to keep the list of web address down to one simple name to remember – not supply details of the website, the Facebook page, the Myspace page, the Twitter account and the Get Satisfaction page! Being UK-based, there may be TV adverts promoting Facebook pages in the U.S, but I haven’t seen any yet…

But for mainstream, I’d state the following:

CNN and BBC cite Twitter for Mumbai updates.

@wossy and @stephenfry discuss Twitter on the BBC. @schofe discusses Twitter on ITV.

The Daily Mail, The Telegraph, The Washington PostUSA Today, LA Times, Forbes, Wall Street Journal, Channel 4, The Guardian, New York Times, New Scientist, The Independent.

All in the last 2 or 3 days, and just the most mainstream titles I saw in a quick Google News search.

Meanwhile:

On Something for the Weekend, Working Lunch, On Jonathan Ross, This Morning, Channel 4 news. (I didn’t do the U.S TV channels because I have no way to tell which ones are more notable than others, and didn’t want to try and list every single use, but here’s CNN for some balance.

And of course – Twestival‘s 140+ global events (with LiveEarth as broadcast and video partner!)

And to finish off -

‘If you want to know what technology will change the world, watch young mothers…and don’t watch teenage boys – young mothers have no time for any technology that isn’t useful and doesn’t work.’

Clay Shirky in 2005, via Broadstuff.

So – Twittermoms.

Can I stop yet?

No it hasn’t got the scale of TV, print media or Facebook – yet. But it’s never been about scale for anyone except those wanting eyeballs for the same old display adverts.

But social networks are built for exponential growth (in theory, if not in scalability of the backend!). And after growing 974% in 2008 (Hitwise) it’s not going to slow down now. I’m seeing more and more non-technical friends and family appearing, just as happened with Facebook – and more and more people asking me questions without trying to hide the shame of using a silly-sounding word like ‘twitter’.

So can we all accept it’s not going to get any smaller, and it’s reached the mainstream now. In a bit of time the audience will be in a similar range to the biggest social networks of the moment, and we’ll be discussing something new – maybe nano-blogging!

Obama Wins! by annethelibrarian (Flickr CC Licence)

Obama Wins! by annethelibrarian (Flickr CC Licence)

Does mainstream media really boost Twitter followers?

There’s been some coverage of the appearance of Twitter on Friday Night with Jonathan Ross, due to both @wossy and guest @stephenfry not only being ‘celebs who Twitter’, but actualy ‘celebs who really get how Twitter works’.

Martin Belam calculated that Stephen Fry had increased his follower count by 16% between the filming on Thursday and Sunday morning.

Personally, I’d have calculated any effect from when the programme was first shown, as that’s when new followers would appear. Neville Hobson used Twittercounter to count 4000 new followers for StephenFry in the first 24 hours, but really focuses on the increase in activity and conversation from existing Twitter users about the TV mention. (Techcrunch UK also has a summary of the TV coverage)

But hang on a minute.

Even if we take the total at 10.30pm on Sunday, @stephenfry has gained 8864 from an audience of 4million+. Meanwhile 84% of his followers appeared before the mass media appearance, by finding him on Twitter and spreading the word.

So he gained 8/10 followers by conversation, word of mouth and social networking, and just 2/10ish by broadcasting on the biggest national TV station in the UK.

Does mainstream media coverage really boost followers or validate Twitter?

Terrorist attacks in Mumbai – Twitter becomes source for updates

As the full horror of the ongoing terrorist attacks in Mumbai (Bombay) unfolds, Twitter has once again become the place to find first hand accounts and updates. So much so, that CNN is citing both Twitter and Flickr as the places to keep up with the latest updates, as updated by @Moto62 and many others.

Meanwhile @BreakingNewz is trying to raise awareness of a blood shortage at JJ Hospital due to the attacks. And @hemanshukumar provides a phone number to donate at St George’s hospital. And @Netra provided a direct contact for the blood bank at JJ Hospital.

Other reports on the role Twitter is playing in relaying first hand reports and reactions to the news include Techcrunch, and GigaOm.

Responses and reactions are flowing incredibly fast on Twitter, and you can follow the stream here. (Flickr results are here). Or you can follow a localised Twitter search updates.

It’s hard to find the right words to express the sympathy I have for everyone there right now, but seeing individuals sharing important information to help each other is a reminder of the good in the world. And also that in the debates about monetising microblogging, perhaps we’ve missed a far more important role and legacy we could be helping to develop further as a response tool to tragic situations.

Has microblogging plateaued for the moment?

I’ve realised that although I’ve been blogging just as often at my social media blog, TheWayoftheWeb.net, my frequency here has slipped a bit.

I’m starting to wonder whether that’s due to the fact I’m spending more time on my day job and other matters, or whether the financial situation etc has meant less focus on the microblogging boom? There is certainly a change of focus by the majority of blogs I’m reading, and what coverage remains in general blogging is generally all about Twitter and monetisation. Perhaps it’s also the fact Twitter has led the way to the mainstream with the arrival of celebrities from the wider world, rather than just social media agencies and bloggers!

I don’t think a period of slight consolidation is a bad thing – for one thing it might allow us more time to consider which applications really are more useful, and which are just adding to the noise. It might also give me a bit more time to actually play around with alternatives to Twitter. I gave up on Yammer after just a few days, and suddenly found in my absence a new group of colleagues had joined! I rarely get a chance to Plurk, Pownce or Jaiku (can any noun be a verb?). And then there’s getting a decent camera to use with Seesmic, Mobatalk, 12 Seconds etc.

Then there’s updating the tools list – for instance, there’s a new, improved version of Posty to play with (v1.6). And getting some more interesting people to interview about their microblogging or their application.

And there’s the long-needed recommendations for the other blogs which focus on their area. I have a few in my RSS list and more appearing all the time, so it’s about time I shared some link love.

I might even get time to find where all my other volunteer authors on here have vanished to!

So a bit of a quiet spell definitely wouldn’t be a bad thing – but I just know there’s a revoluntionary new app or tool around the corner!