The thought process has changed…

So it used to be a case of having a thought, and then deciding whether to act on it. Now that’s changed as I have to:

  • Tweet it with a short link and hashtag
  • Then Facebook it, ideally with a picture
  • Then give it a businesslike description for LinkedIn.
  • Then +1 it, with a few more words
  • Then Tumblr it, ideally with the picture and a link
  • Then blog it here, with a lot more words
  • Then Stumble that post with a nice description
  • Then bookmark it with Diigo and Delicious
  • And maybe bung it on Reddit, Digg or HackerNews.
  • Oh, and maybe any relevant old school forums

And then I need to monitor all of those sites for social validation that it wasn’t a terrible idea. Or I could just decide for myself anyway and go right ahead and get the minimum viable product out there – is it any wonder that the ratio of stuff actually being created to the amount of required self-promotion deemed necessary for success is becoming so skewed?



Ideas and friction

When you’re working or marketing a new idea, it isn’t just about having a new idea – it’s about that idea gaining traction.

The important thing to remember is that you have to have some friction (internal or external) to be able to get any grip.

That’s why roads get covered in sticky Tarmac, and why off-road tyres have bigger tread.

If there isn’t any friction, you’re trying to drive on ice. Or you’re heading downhill with no way to stop.