Content is on the rise in prominence at the moment, due to the interest in content marketing and inbound marketing. As always, there’s a mixture of good and bad advice available.

In addition to what you may read from marketing and content agencies, it’s well worth investing a little time in listening to creators.  In this case, it’s Leo LaPorte, founder of the multi-million dollar TWiT network of podcasts, speaking at New Media Expo.

I should note that unfortunately the video can’t be embedded, so you’ll have to watch it on the International Association of Internet Broadcasters website. It also seems to auto-play if you leave it paused for a while, which may freak you out slightly if you go for a toilet break.

And finally, a tip of the hat to Euan Semple, who happened to mention the video as worth watching in a Facebook conversation.