On stage for Jigoshop…

I recently popped along to the WordPress London Meetup on behalf of my client, Jigoshop, who provide a free, open-source WordPress eCommerce platform.

As part of a double act with Lead Developer Robert Rhoades, I attempted to explain a little about how Jigoshop operates as a business based on a free download, open source code, and working with the WordPress community, whilst Rob explained some of the tips for working with the software as a designer or developer.

Here’s the presentation – I attempted to go for extra open source kudos points by using Open Office Impress, which then got merged with Rob’s Mac-based slides via Google Docs, causing all sorts of formatting fun. Thankfully neither of us is responsible for design!

And as a bonus, it turns out that the presentations were being captured on video. So if you’d like to watch the slides accompanied by our mumblings, you can watch it here.

I’m also available to talk about technology, wordpress, marketing and digital content for birthday parties, bar mitzvahs and christenings – you can contact me here!

My presentation on building online communities

I was invited to speak about ‘Building online communities to support successful media brands’ on Tuesday by the Association of Learned and Professional Society Publishers, as part of an event covering what Scholarly Publishing can learn from other industries.

As the opening act, and with a subject so huge, I opted to go for a fairly general overview to hopefully inspire more people to give it a go without worrying about the ‘correct’ way to do things – because I’ve found that beyond some simple principles, the most important thing is tailoring what you do to your specific community.

In retrospect I probably could have included some more specific case studies – for instance Absolute Radio on Twitter and Facebook! But that’s why I subtitled it ‘a work in progess’ because anything on online communities is going to need constant revision and updating, and I intend to create v2.0, v3.0 etc and hopefully involve some more people to create a more comprehensive guide.

Evan Williams talks Twitter at TED

I’m a big fan of the TED talks, the conferences which started by covering Technology, Entertainment and Design, and now include a huge range of thought-leaders on a variety of topics. (More about TED here)

Somehow I hadn’t got around to watching the talk by Evan Williams from Twitter until I saw a good article about it by Garr Reynolds at Presentation Zen.

One interesting point is how Evan has followed a couple of hunches to build projects – Blogger and Twitter.

Secondly – Twitter was designed as a broadcast medium – one message went out to many.

But users invented the @reply functionality, the API, the use of hashtags, and started using it to raise awareness around issues, raise money for causes, implement marketing and business use, etc.

It’s a pretty quick presentation at just 8 minutes – and worth watching until the end to see what happens when TED Curator Chris Anderson uses Twitter search to look for mentions of Evan Williams.

About the community, by the community

Here’s a good example of changing the way we do things, by the always interesting Neil Perkin at Only Dead Fish, from an idea by the also always interesting Herdmeister. And like most good ideas, it’s blindingly obvious when you see someone else do it!

Basically Neil was due to present at a conference on the subject of community. So he crowd-sourced it. And ended up with 30 slides submitted by a range of people (including myself). And a rather good presentation.

You can see his thoughts on crowdsourcing a presentation, and then presenting it, plus his words which accompanied it.

Due to my choice of blog template, you might need to click through to slideshare to be able to read the text well. It’s worth doing to subscribe to Neil’s presentations, like the one I previously recommended.

Belonging to Seth Godin’s ‘Tribe’

Seth Gogins Tribes available to pre-order

I’ve been a bit remiss in not blogging about Seth Godin‘s latest book, promotion, and social experiment until now. Mainly due to the hundred and one things I’m thinking about – but I have no excuse as my pre-release copy came yesterday as a special gift given to everyone who pre-ordered and signed up for his Triiibes social community.

So far, I’ve got about halfway through in an evening and found it pretty inspiring and hard to put down. In addition, I’ve met some new people, learned some new things, and somehow volunteered myself for a couple of small projects via Triiibes – talk about building engagement right in! And what’s interesting is that although Seth is the nominal root of the community, he’s not putting himself up as the leader, but watching what evolves and responding where needed. I would link, but I’m afraid it’s still invite only.

On the bright side, you can get a free audible version of Tribes, read by Seth Godin himself, for a limited time. You can also get Tribes on iTunes for 95p. There’s also his Tribes presentation on slideshare, and the Powerpoint file to download with accompanying notes.

There really is nothing to stop you becoming inspired to lead your Tribe. And if you still would like the dead tree version: Tribes is available on Amazon for pre-order.

That is probably enough of the Seth worship for one week, but then I saw this great post: ‘Failure as an event‘  which describes the potentially career-ending mistakes and failures which have occurred during his career, and how he’s used them to learn from, and not succumbed to fear. And he’s published it in the middle of a book launch!


Three thousand words worth of pictures – at least

I’ve been a fan of the ‘cartoons on the back of business cards’ work of Hugh MacLeod for a long time, often using the examples of his work and blog to try and inspire other people.

He was soon joined at some unspecified point by David Armano’s ‘visual thinking’ on Logic + Emotion, whose genius has livened up many of my presentations with slides that sum up social media in eloquent visuals.

But somehow I’d missed out on Tom Fishburne until I caught 10 questions with him on Church of the Consumer yesterday. I then spent longer than intended taking a look at a huge range of great marketing related cartoons at www.tomfishburne.com. My discovery ties into his Virtual Post2Post book tour to promote his latest work, This One Time, At Brand Camp.

Personally, I think his next move should be poster version I could hang around the office (Please forgive the dodgy resizing for my central blog column, and click to see the original in context):

Silo Farming by Tom Fishburne