Win a lottery or get served high court papers with Twitter

Two quite different uses of Twitter popped up in my feeds, and both worth sharing to see the wild diversity of uses of what is effectively a simple communication tool:

First up is the TwitterLotto project (HT to Twitip), which was created by a university student as a marketing experiment which allows you to win a prize simply by following @twterlotto. And as visits to the site’s home page increase, the prize goes up (currently at $23). On December 25, 2009 a winner will be chosen, validated as a real person actively using Twitter and then awarded the cash.

And on the flip side, the impersonator of a political blogger named Donal Blaney is being served an injunction by a law firm – via Twitter! It will be served at 1930BST and will include a link to the text of the full court order. It’s being done this way because the impersonator has remained anonymous – and apparently injunctions can already be served via email in the UK, so it’s not as removed from the norm as you might have thought. (HT BBC/Mashable)

Win gig tickets via Twitter, including Blur at Hyde Park

There are a number of people using Twitter to promote special offers and competitions, so it seemed a bit silly not to mention that Absolute Radio is currently offering a range of tickets throughout the summer via Twitter.

(I’m Digital Marketing Manager at Absolute Radio – which includes managing the Twitter account!)

At the moment, tickets are up for grabs for the Blur re-union gigs in Hyde Park in London on Thursday, July 2nd, so check out @absoluteradio if you fancy entering by Retweeting the specified message.