The best social games on any platform…

February 22, 2010 By

Social Gaming is one of the trends of the moment, and the best examples of the genre are Farmville, which has reached 80 million users via Facebook, and Call of Duty: Modern Warfare 2 on Xbox, which has topped $1 billion in sales since November 2009.

Despite the fact they are both very different games on different platforms, they both share many similar attributes which have seen two radically different audiences become engrossed, enthralled, and in some cases obsessed and possibly addicted.

1. Shareability: Using Facebook as a platform means Farmville is easily able to spread across 300 million users. Although Call of Duty is in a walled garden by only working with people on the same system (whether Xbox, Playstation or PC), all three options now allow for friends lists and invites into games, allowing me to be invited into a social group as soon as I turn on the games console. When Call of Duty launched I could see 20+ of my friends were playing, meaning the pull to join them was incredibly strong.

2. Grindability: Something that’s been noted in social gaming is the ability to ‘level up’ and progress simply by investing plenty of time (or by paying to skip the time requirement). Both Farmville and Call of Duty reward you simply for spending time with them, even if you don’t do particularly well. Even if you constantly kill your crops, Farmville gives you ways to keep going, and Call of Duty gives you bonuses for finishing a multiplayer match or benefitting from the skill of your teammates.

Call of Duty: Modern Warfare 2

Image by Flyinace2000 on Flickr, used under CC Licence.

3. Accessibility: Both games allow you to jump in and start playing quickly without barriers. Although you can earn better rewards in both games, in Farmville they are really just enhancing the same game mechanic you already have – and in Call of Duty the weapons you unlock aren’t that much better than the ones you start with. Instead of leaving the all powerful weapons for players who have spent months with the game, this means that as a beginner, you can still do OK in a game to give you a reason to carry on.

Farmville

Farmville image by RustyBoxcars on Flickr, used under CC Licence.

4. Social standing: Whether in Farmville or Call of Duty, you’re rewarded with marks of your progress which give you an element of social standing with your friends – in Farmville it’s buildings, pets and better crops. In Call of Duty, once you’ve finally got through 70 multiplayer ranks, you’re then given the option to reset every reward, but now you get a badge to show you’re ‘prestiged’. And you can do it again, and again, up to 10 times apparently.

I’ve dabbled with Farmville, but the small social group whose respect is probably more relevant to me are on Call of Duty, which is why I’ve spent a seemingly ridiculous amount of time on the game in the last few months.

5. Ways to rank: With Farmville you can rank for experience, levels, and by helping your friends and neighbours – if I help a friend they get a message telling them how lovely I am. By the same token, Call of Duty not only gives you an overall level, but scores you on score, wins, kills and accuracy, meaning that there’s always someone you know that’s just ahead in one of the leaderboards, and you’ll always have one score that’s respectable.

A world of gamers:

I’ve written before about why the time is now right for pervasive social gaming. It’s now backed up by Windows Mobile 7 including Xbox Live. Gamers are not a niche group of teenagers – they’re the 55% of female Farmville players who are 43 years old on average, or the middle-aged guys who have gone from an early 90s console to the latest Xbox or Playstation after work or their kids are in bed.

This doesn’t mean that the current media (TV, radio, print etc), can’t still command huge audiences, but they’re converging more and more (Pop Idol etc using text voting, user-controlled radio (disclosure, I work on dabbl), the use of QR codes and augmented reality to brief new technological life into print, etc. Games have pervaded everything as much as story-telling, even if the critical debate about them is still in the early stages of evolution.

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Bit of a round-up for a busy day…

September 8, 2009 By

It’s been a busy day at work, so rather than adding to my list of ‘things I should really blog about when I find time’ file, I thought I’d clear a few things out:

  • First up is the news that that two Australian girls stuck in an Australian storm drain decided to update Facebook for help rather than phoning for help. My first response channelled the spirit of Bill Hicks, but it certainly raises an issue about how younger generations wish to communicate, even in emergencies. Should emergency services monitor the main social networks as a necessity, just in case? What happens if you’re a user of a niche social site, rather than Facebook or Twitter? And no monitoring system to my knowledge is 100% accurate at picking up every message on a service…
  • ‘Just’ 25% of women are influenced by social networks when making purchases. Firstly, the fact that 25% are conscious of the influence is pretty impressive considering how new social networking still is for many people. Secondly, they aren’t influenced by social networks – they’re influenced by other people – the social network just makes this less geographically limited. I’d agree with Matt Wise from Q Interactive, who conducted the survey, that “brands are failing to use social networks to effectively target women” (Except I’d use the words engage or serve women), but in a lot of cases, they’re also failing for men too. And I’m not going to mention the Brand Republic headline for the story…
  • Technorati appears to have given up on monitoring. I can understand that Technorati has lost direction, particularly given the plethora of real-time search services, plus Google blog search etc. But I’m surprised that rather than concentrating on making their core business better, they appear to be trying to emulate the big content sites – given the efforts of brands like AOL etc, I can’t see Technorati being a big draw for content consumers (although I could be wrong). And the fact that they’ve dropped blog roll links from their monitoring, whilst also producing a lacklustre monitoring nod to Twitter, really suggests that they’re in search of a plan. Because obviously as I write this, blogging is dead…

That’s probably enough for today – I’ll end on a more constructive note for Technorati – rather than throwing away the monitoring side of the business to jump on the blog content and real-time bandwagons, why not improve the core product, as people have asked for years, and perhaps also implement a decent alternative to Feedburner? Give me decent monitoring, monetisation and innovation in RSS delivery and I’ll be a lot happier, as my RSS readership continues to grow proportionally. There are a lot of issues with the real-time web at the moment, and the non-real-time web isn’t going anywhere any time soon.

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Followformation joins the directory of Twitter directories

July 14, 2009 By

Want to find Twitter users to follow? There are already a fair number of directories out there, but Followformation offers a slightly different approach.

Whereas Twellow, WeFollow or Just Tweet It display lists for users to explore and manually add followers, you can now select your area of interest, and automatically follow the Top 10 to Top 50 people listed on followformation.

image

The rankings within each area of interest, e.g. Sports, or Social Media, are all defined by follower counts, so essentially you’re just grabbing the most-followed people who have an interest in their profile.

The only people I can see getting much value from the service are new users, as it’s at least slightly more relevant than the Suggested User List.

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Tweeght – Digg-like voting for ‘thoughtful tweets’ from Twitter

February 15, 2009 By

Tweeght is a new site described by it’s creator as offering Digg-like voting for ‘thoughtful tweets’ – although the voting is actual more like Reddit with a simple up or down arrow.

Tweeght - new ranking site for Twitter

Tweeght - new ranking site for Twitter

It was built by Aditya Kothadiya in under a week, and is pretty simple to use. You can either post a tweet by submitting it on the site, which requires your Twitter username and password, tag Tweets with #tweeght, #thought, or #quote, or send the Tweet to @tweeght.

From the site, you can vote individual messages up or down, Retweet them, or reply – and there’s a Leaderboard of the most popular users.

Aditya says “The goal was to launch something quickly but it should be valuable, usable, beautiful and dead simple.” And you can follow Aditya at @adityakothadiya.

It’s definitely a nicely designed site, but is the timing right?

Previous attempts at social ranking sites for Twitter I previously covered, included Microblogging.com and Dwigger. Both have closed, with Dwigger shut for good, and Microblogging hinting that a new service will appear in the future.

Now I’m not the biggest fan of Digg, but I do see the value on social ranking/aggregation sites. I’m a reasonably frequent user of Stumbleupon, and I do use Delicious (although I’m taking a break until I can sort out my messy tagging!).

But I can see two major problems for this approach to filtering Twitter -

1. The scale of Twitter is hard to accurately judge, but the most generous estimates would put Twitter as a whole under the size of Digg’s monthly active users.

2. Social aggregation sites are useful for filtering the entire internet – over 133 million blogs monitored by Technorati, for example, plus mainstream media sites, video, images etc, etc. Has Twitter reached the point where it needs filtering in this way?

3. The ranking approach always involves viewing messages via an external site, taking you out of Twitter or your client. When you’re using Digg, Delicious or SU, you’re inside that community, whereas with Tweeght you need to have a seperate browser tab or window taking you out of the community stream to see what’s being rated.

4. Twitter is built on personal relevance and connections. I can’t help feeling that external ranking systems are a little web 1.0 for adding value. Would I rather see thoughtful tweets from people I’ve never contacted or followed, or would I rather see what my friends and contacts are saying, and have them highlighting anything they see which is thoughtful or brilliant.

That all said, Tweeght might have come along at the right time, with the recent huge rise in users driven by mainstream media coverage of Twitter – and some of those new users could be the Digg-type audience Tweeght needs. After all, Malcolm Gladwell makes a great case for success being hugely dictated by factors such as timing his recent book Outliers.

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