Forget e-readers, I just want a CC-reader

I’ve been doing a bit of research into ebooks and e-readers recently. Partly as I was kindly invited to speak at a client conference for publishers (more on that in the future), and also to keep up with the technology on a professional and personal level.

I’ve heard two major criticisms about the format as a whole so far. The first is that the technology isn’t a direct equivalent replacement for paper – the feelings,sensations and effect of reading in print can’t be replicated by an electronic device, and that’s completely true. But at the same time, as noted author, publisher and general genius  Cory Doctorow has said for years, that’s not the point of e-readers, and that’s not where their success will come.

The second criticism I’ve heard several times is that initially you’re stuck with copyright-free material pre-loaded, and buying new content can be difficult, leaving a fairly unsatistfactory experience. And yet I regularly read great books in PDF format on my laptop – particularly when I’m on the train and the wifi fails.

In fact, during the past week or so I’ve been reading two absolutely brilliant and highly recommended books:

Bringing Nothing to the Party by Paul Carr – the sometimes rude, sometimes bizarre, often revealing and occasional insightful story of a not-entirely successful attempt to become an internet billionaire. Bringing Nothing To The Party: Paper Version.

Content by Cory Doctorow – selected essays on technology, creativity, copyright and the future of the future, which is essential reading for anyone in publishing or technology – and happens to have a lot of great insight into ebooks and e-readers. Content: Print Edition

What both books have in common is that they’ve been made available as free downloads under Creative Commons licence. That’s the legal framework for creators to allow others to legally share, remix and reuse their content as licensed – something worth knowing about if you want to avoid being a national newspaper stealing work without knowing the copyright rules involved.

There are some great works which are out of copyright – but I’d bet that actually Creative Commons works which are concurrently released commercially will be in a more accurate form, for example, as many authors are realising that releasing CC copies will help the sales of non-CC versions.

Which made me think about how it might be possible to create a library of Creative Commons material for ereaders etc – which could then be reviewed and rated in Amazon-type fashion. CC Licenced content should be of the same quality as the paid-for version if it’s to be effective.

So far a quick bit of research has brought up one decent list of Creative Commons books available, which describes itself as ‘woefully incomplete‘ – but also as a wiki doesn’t give any indication of whether the works are any good,  and the fact Google Books allows authors/publishers to mark their work with a Creative Commons licence (Although without being able to search for CC content, it’s a bit pointless).

An online and e-reader available library of CC-licenced content which is rated and reviewed by users would be a great benefit, both for e-reader manaufacturers and users, but also importantly to raise awareness of the Creative Commons licence itself, which means nothing to a huge number of people who aren’t creative digital people, and which gets confused by a large number of people who are creative digital people.

And I even suspect it wouldn’t be too hard to create – a simple multi-user review site on an open source platform, and enough people to spread the word would be a great start, run on a non-profit basis, and collating enough works to allow e-reader manufacturers to easily give users access to a huge number of brilliant works (which would also be a trackable mechanism for boosting sales of the paid versions, and thus giving another benefit for traditional book publishers).

It’s not an idea I could carry on my own, but if anyone’s interested, let me know in the comments or via email (On the About page)…

The best Twitter application guide

The ultimate guide to Twitter applications has been an idea many people have had. In fact, I even blogged about trying to start one with other Twitter bloggers back in January. But now Laura Fitton (@pistachio) and an engineering team have unveiled oneforty (no relation!) which is effectively the Twitter version of the iPhone app store.

Sign in with OAuth, and you can fill out your profile, including listing your favourite Tweeters etc. The site will automatically list any applications it picks up from your account – and then you can start finding and adding any others that it might have missed.

badgergravling on oneforty

badgergravling on oneforty

There’s a curated list of Essential Applications, Most Popular, and the ability to suggest apps that may have been missed. Developers can list and claim their applications, add screenshots and reviews etc, and members of oneforty can then rate and review any application they wish.

Laura is also the Principal of Pistachio Consulting, which concentrates on microblogging, and the author of Twitter for Dummies. So she knows her stuff.

Interview with Blippr founders Jonathan C and Chris Heard

Two websites are currently showing the way the microblogging format can be used outside of pure conversation. But although the pair even have similar names, they take totally different approaches. I’ve previously covered ‘Twitter radio’, but somehow I’ve neglected to cover the other major twist on microblogging, Blippr.  (You can find me using it, here)

But what is interesting about the system is that it not only allows for 160 character reviews of entertainment (music, films, books, videogames), but the focus of the company behind it is concentrated more on the recommendation side of things than purely Twitter for reviews, which means they’re taking on some big names (Disclosure: It also means they play in a similar space to, which I do some work with).


What is Blippr in 140 char?

(Jonathan): A community of people looking to discuss, discover and organize books, games, movies and music. In 160 characters or less, of course.

Your company (Tag Team Interactive) has a focus on social relationships and recommendations – what inspired this philosophy?

(Jonathan): My business partner and I just know and see the value in personal recommendations–the ones you receive from your family, your close friends, even just acquaintances. There’s an explicit amount of trust that you extend those influences in your life and you don’t need to come to understand. Recommendations across other platforms, like Amazon or Netflix for example, take time to train and come to trust. There’s this sort of “black box” effect. You’re not sure exactly why the item they’re recommending is a fit for you. However, if your good friend said “You have to see Pineapple Express, it’s hilarious”, it doesn’t require the same amount of learned trust. You already know you can trust that person. It causes even that much more drive to go out and see that movie.

Your company website mentions Blippr is your second application, but what was the first? Was it related to Blippr, and did your previous applications and websites have a direct effect on how Blippr was created?

(Jonathan): Our first was Judge-O-Rama, a site focused on enabling people to resolve their conflicts and contests in a head-to-head context. We like to think of it as our “practice app.” It was just something fun and entertaining, not quite as useful or focused as blippr. Judge-O-Rama was definitely instrumental in our working together, though, and at least serving as the inspiration to us starting to work together. In terms of how this served in blippr’s creation, I think this blog post will give you a good idea of how blippr started.

Who do you see as your competitors? Does it include What are the advantages of Blippr?

(Jonathan): We don’t view as a direct competitor, per se. They’re doing the micro-thing, but we’re not trying to create a me-too “Twitter for reviews” application. That’s the obvious connotation most people make, given the review constraints, but we’re far more focused on developing the social recommendation and organization pieces than we are a simple micro-review platform. As such, we view our competitors more along the lines of Flixster, GoodReads, LibraryThing, Shelfari, iLike, Trusted Opinion, and a few others. Obviously one of our key advantages is our focus on not just one particular entertainment categories–movies or books or music or games–but on all of the above (we also plan on adding TV in the future). Furthermore, I think if you look at most of those sites, while they have solid communities, we’ve tried to make the participation process as simple as possible to encourage more participation. Also, last but not least, I would say that our focus on integrating with as many platforms as possible is a big differentiator. You can connect your blippr account with Twitter, Plurk, Jaiku, Pownce,, Tumblr, Facebook,, GoodReads, LibraryThing, Amazon, and others, which is obviously a great opportunity for our users’ opinions and reviews. Those are some of the high level advantages, at least.

Obviously you’re monetising the site through Amazon, but do you have any further plans to drive revenue you can disclose? With traffic growing, was it a conscious decision not to include display advertising?

(Jonathan): We would say that commerce through various sites will definitely be a large share of revenue, but we do intend on eventually displaying ads that are relevant to blipprs’ userbase, as well. Obviously, the primary intent there is to offer entertainment advertisers a place to capture people who truly are interested in entertainment media and looking to make a decision. But we very much aim to make it a value-add to users first, then advertisers. Jeremy Liew, of Lightspeed Venture Partners, wrote a great blog post a while back on the topic of endemic advertising, which I believe really showcases blippr’s revenue opportunity.

Blippr users can cross-publish to Facebook, Friendfeed, Twitter, Plurk, Jaiku and Pownce. Do your users tie into the audience figures for those sites, or has there been any surprises? And is that the main word of mouth that is driving new registrations?

(Jonathan): This is assuredly a large driver of how people are discovering blippr, but I wouldn’t say that’s the main word of mouth driving registrations. Email invites sent from users have also been a large driver. In terms of surprises, I wouldn’t say there have been too many. Most connections have been with Twitter and Facebook. The rest are pretty much equally spread.

Are there any of the cross-publishing sites which are easier or harder to integrate into?

(Jonathan) That would be a question for my co-founder and business partner, Chief Executive Geek, Chris Heald. Some have taken more time than others. Obviously Facebook takes far more time than any of the others due to building an application for the platform, which is much more than just a cross-publish opportunity. iPhone and OpenSocial integrations will be the next difficult pieces for us, but they are coming.

Does scaling prove as problematic for Blippr as it has done for Twitter? There seem to have been some timeouts recently when I’ve been using Blippr?

(Chris): I don’t think scaling is going to be anywhere near the problem for us that it has been for Twitter; our architecture and product design is a good deal different than Twitter’s, so we avoid many of the specific design issues that they’ve had problems scaling. We have had some timeouts lately, but those were due to some rather exceptional circumstances, and a lack of hardware to fail over gracefully to (in those cases, the problems weren’t scaling issues so much as our primary app server going down without a graceful failover – that’s since been corrected). We’re still getting this thing off the ground, so our infrastructure is very much in its infancy (though we’ve been working lately to address that!). However, we have built this thing with an eye towards scaling, and don’t foresee any major problems in doing so as we move forward. Of course, the proof is in the pudding, but we’ve worked very hard to build a flexible product, and hope to see it grow about as quickly as we can keep up with it!

Do you plan to focus on utilising a microblogging format as the logical mechanism for your relationship and recommendation applications?

(Jonathan): The main inputs for our recommendations are explicit relationships (who you follow), agreements with other peoples’ blips, and the ratings you give titles. (Chris): I don’t think the microblogging format could necessarily be described as the mechanism for our relational/recommendation tools – the other data we’re collecting drives that – but the microblogging format uniquely contributes to this aim in that it encourages extremely high levels of participation, and thus, results in more useful data being present in the system for us to draw conclusions from. It is absolutely a key component to the success of these other components that we have built, even if it isn’t the primary mechanism by which these processes work. Whether we’d use it in future similar applications, I can’t say, but we’re both big fans of the behaviors that it encourages, and would very likely consider it.

And are there any Blips on products which have really shocked, surprised or amused you?

(Jonathan): Good question. It’s hard to pare down to just a single blip or two. Seriously, I can say that I am the biggest fan of blippr. As a huge movie geek myself, I’m constantly reading through blips and finding myself agreeing, laughing, vehemently disagreeing, and more. While some people fault blippr’s micro-format and say that you can’t really know whether something is good or bad within 160 characters, I say, read for yourself. You’ll be surprised!