The ‘Way’ of TheWayoftheWeb

It is bad when one thing becomes two. One should not look for anything else in the Way of the Samurai. It is the same for anything that is called a Way. If one understands things in this manner, he should be able to hear about all ways and be more and more in accord with his own.

When I originally started blogging, I played around with a couple of websites and names before settling on ‘TheWayoftheWeb’. It was inspired by the film Ghost Dog, which in turn led me to finally reading Hagakure, a work which contains thoughts and instruction from the age of the Samurai.

Since then, what began as a personal blog has become much more than that, particularly since TheWayoftheWeb Ltd came into creation. It’s becoming a hub for a growing team of people working under that name to provide a range of services for decent and fast-growing list of clients.


So what is ‘The Way of the Web’?

I did question whether it’s the right name for a company rather than a website. But I think it fits the philosophy and strategy I have for the future, so I felt it was time to clarify the name a little.

  • The Way doesn’t refer to a set method of tactics. It’s not a prescription for how to set-up a Facebook page or write a blog post. It refers to a set of principles which should be applied to building a business at a strategic level in our modern digital era, and coping with the benefits and risks which are inherent to the world now and in the future.
  • The Web doesn’t mean simply the fixed line internet accessed via a desktop computer. It means all communication technology, both via humans and devices in the coming age of the ‘internet of things’, which encompasses all manner of connected and semi-autonomous devices.

What that means is that we combine a small number of disciplines to allow us to help clients grow their business and understand what changes are required now and in the future, with the right mindset for a digital world.

Or to put in another way, we provide content and content marketing, search engine optimisation, social media marketing, accompanied by the tuition and insight into how this impacts the business as a whole, beyond plans to publish a blog post per day or five tweets a week.

It doesn’t mean that we don’t handle ‘straight’ SEO work, content outsourcing or social media marketing, but it means that we work harder to align that as part of the overall business, no matter what level of investment is being made.

That’s just the right Way.

Did Twitter play a part in Facebook rolling back Terms of Service?

An interesting post on the Twittown apps and widget community blog suggested Twitter ‘Took on Facebook’s Zuckerberg and Won‘.

It tracks the timeline between Facebook updating the Terms of Service for the social network, and rolling back to the original terms due to the outcry over ownership of content uploaded.

And while I don’t believe that Twitter outcry alone led to the decision to move back to the original terms and consult users about updates – Google blog search shows the outcry through full length blogging – the Twittown post does suggest that Twitter opinions had a significant effect.

And I would expect the Facebook team to be monitoring Twitter alongside all other channels – especially as FB considered Twitter important enough to try to buy it!

And it shows how monitoring and responding to probably the largest, and certainly the quickest online focus group makes sense for adding value and monetisation, whether it’s by Twitter, or third-party applications like Tweetdeck.

Looking at linking and short urls on Twitter, a short url service with analytics, has released stats and analysis of 10.2 million tweets and 2 million links to see which domains are most used.

Unsurprisingly Tinyurl leads the way as the default shortening service automatically provided by Twitter.

Interestingly the data scrape being analysed contains data from 8 million users – a higher number than most people have assigned to Twitter. And from that figures comes the figure that tinyurl provides 75.09% of shortened links.

The next is with 7.67% and my own favoured choice of in third with 4.84%. itself is in a creditable 10th, with 0.35%

From all links, Twitpic is the third most popular, with and brightkite also in the top ten.

Go and see some more interesting information at the original post on the blog.

And there’s a huge list of shortening services on the Microblogging Tools page.