There’s occasionally some confusion and complaints about SEO as being the cause of spam on the internet with irrelevant content being returned in search results because of unethical techniques. The problem is that within any industry you’ll get good, ethical people who work hard at what they do, and bad, unethical people who use tricks to get quick results and run with the cash.
But if you’re still concerned about spammy SEO and you should be optimising what you do, a new video by Google’s Head of Web Spam Team, Matt Cutts should help:
Good SEO takes time, effort and skill to ensure that relevant content and products are correctly returned for relevant search terms. Bad SEO promises to get you to #1 on Google by using every trick in the book.
And I’ll always practise and recommend good, ethical ‘white hat’ SEO practices for one simple reason – they give better, more cost effective and longterm results. By following the best practice recommendations of search engines, you don’t have to worry about getting found out, or getting your spam technique negated by an update, and having everything wiped out or penalised overnight. You’ll also have a solid foundation to build your business on, and as part of the work you’ll be improving the content and results in related areas, such as conversion rates and social media engagement.
And if you ever need advice, feel free to get in touch!