The BBC, Facebook and ‘The Supermarket Effect’

With the BBC unveiling a new homepage and Facebook rolling out a whole raft of new features, the predictable ensuing uproar at change is taking place.

Back in 2008, I wrote about what I termed ‘The Supermarket Effect‘ when launching a new design or features on an existing site. As Hugh McLeod once memorably illustraed – ‘Technology Changes, Humans Don’t‘. And I’m not sure the business/media owner approach to unleashing their latest effort to guess what we all want has changed much in the last 3 years, either…