I’m following the rising trend of Augmented Reality applications very closely -not only is it fascinating, but there are a huge amount of opportunities to do innovative things.
For me, it’s the rise of the MoBorg :- Ubiquitous mobile computing in your hand/pocket which allows for all of the information innovation that was only previously accessible to those indulging in wearable computing or science fiction cyborgs.
The mobile apps have really overshadowed those using a computer and webcam for one reason – most webcam-based AR has been around the novelty of a 3D image.
Now, though, we’re finally starting to see some webcam-based AR with some practical uses:
Developed by AKQA for the US postal service, you can view a Virtual Box hologram over your postal packages, meaning you can get sizing/postal costs correct without having to drag yourself to the nearest postal service or try and guess.
You can try it for yourself at the USPS Priority Mail – Virtual Box Simulator.
More like this, please!