Who we are

TheWayoftheWeb Ltd exists for one reason. To help individuals and businesses solve problems by delivering our best work for them.  We’re driven by achieving successful projects and happy clients. Anything else is secondary.

Sadly we can’t do absolutely everything. So TheWayoftheWeb focuses on what we do best.

Which means we focus on Content and Marketing. You might need an editorial or marketing strategy for a new or existing business. Or your company needs high quality articles optimised for conversions, SEO and Social Media. Maybe your copywriting is great, but it’s been held back by a website which has technical search engine optimisation issues?

We fix those problems. And we aim to deliver the best quality in a timely and cost-effective manner.

To do that effectively requires a highly experienced and skilled core team. That’s who will be taking care of your projects, whether it’s a single task or an ongoing commitment.

And if we need additional support, we have a large network of trusted suppliers. So if you need a service we don’t offer, we not only recommend the best people in the business. We also work with them closely to manage the projects effectively.


The WayoftheWeb Core Team:



 (Founder & Creative Director): Dan Thornton

I began my career by working for some of the largest print and broadcast media businesses in the UK. My first passion has always been writing, and as a journalist I’ve produced content for some of the biggest titles in a variety of industries, including automotive, technology and more.

Working primarily online meant I experimented with new platforms and techniques when they first appeared, and became the first social media manager across the Bauer Media portfolio, and the first Digital Marketing Manager at Absolute Radio. Which enabled me to start freelancing across content and marketing in 2010.

Alongside running TheWayoftheWeb Ltd, I enjoy spending time with my son. I’m also a keen motorcyclist, love music, cinema and reading, and run various side projects on those topics to enable me to explore, experiment and innovate – which I can then implement on client projects.

I co-founded the leading digital meetup group for Peterborough and the surrounding areas of Cambridgeshire – Digital People in Peterborough, and as a result I’m also heavily involved with the annual Peterborough STEM Festival.


Our Team and Partners:

We bring in additional freelance and contract support as required for projects. In almost two decades of working online, our network encompasses some of the best talent in the world when it comes to areas like print and web design, Conversion Rate Optimisation and User Experience, and coding. Obviously we also have high standards for anyone wanting to write for us, or supply SEO and Social Media.