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Technology is rarely the answer

November 20, 2010 By Dan Thornton

I’m obviously a huge fan of technology, but when I’ve been explaining what interests me most, the key aspect of it is how technology has an effect on the people and business that use it. And that effect is always about the interaction with other humans as much as with the technology itself.

Technology is stuff that doesn't work yet
Technology is stuff that doesn’t work yet by Andrea Bandelli on Flickr

I’ve been thinking about this a lot recently, as I’ve found myself running a freelance business, and three+ websites all on a six-year-old computer running the free open-source Ubuntu operating system (and an older version at that), and a smartphone which isn’t the latest or coolest on the market (although it’s one I really like).

And while I wouldn’t turn down the latest technology if anyone wants to send me some to test or keep, and I certainly wouldn’t mind more people hiring me so I can pay to upgrade – none of it is an excuse for not getting on with things, particularly now that my output is directly related to the amount of money I earn.

There’s plenty of other examples around me. The gamers I regularly meet on Xbox Live are planning to get together in-person, despite chatting online every night (and that’s something which happened with the last two groups of gamers which I’ve hung out with).

I still regularly use a handful of forums – they’re some of the best places for the interaction and information I need, regardless of the fact I’ve been using forums for the last decade.

And my experience of applications and mobiles/tablets suggest that if people weren’t happy paying a fixed amount every month for your content in print (for example), or online on the fixed internet, that the current rush to replicate the print experience pretty closely on a new device isn’t going to be sustainable for long.

The things that really matter are connecting, creating, sharing, and all the other things which technology allows us to do more easily, but which we were all able to do before it existed.

Need an example? In 1911, The Times sent a telegram around the world, with the message travelling 28,000 miles and being relayed by 16 operators. Total time: 16.5 minutes. So what’s the excuse as we’re about to start 2011?

Filed Under: Blog Tagged With: dan thornton, freelance, strategy, technology

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  1. What if Mandela had tweeted? says:
    November 23, 2010 at 7:57 am

    […] – Technology is rarely the answer. addthis_url = 'https%3A%2F%2Fthewayoftheweb.net%2F2010%2F11%2Fwhat-if-mandela-had-tweeted%2F'; […]

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