Founded in 2012, TheWayoftheWeb Ltd provides content and marketing services to a variety of clients, both big and small. Our main specialities are primarily Editorial content and Search Engine Optimisation (SEO), but we also provide support for social media marketing, paid search and paid social media marketing, and even website hosting where it’s helpful.
Based in Peterborough, we primarily work with clients across the UK, although we have also worked with businesses in both Europe and America.
Our approach is the same for every client – to deliver the best possible results with the available resources, and show an increase in revenue from our work.
And if we need additional support, we have a large network of trusted suppliers. So if you need a service we don’t offer, we not only recommend the best people in the business. We also work with them closely to manage the projects effectively.
- Company Number: 08038527
- ICO Registration Number: ZB397650
The WayoftheWeb Core Team:
(Founder & Creative Director): Dan Thornton
I began my career by working for some of the largest print and broadcast media businesses in the UK. My first passion has always been writing, and as a journalist I’ve produced content for some of the biggest titles in a variety of industries, including automotive, technology and more.
Working primarily online meant I experimented with new platforms and techniques when they first appeared, and became the first social media manager across the Bauer Media portfolio, and the first Digital Marketing Manager at Absolute Radio. Which enabled me to start freelancing across content and marketing in 2010.
Alongside running TheWayoftheWeb Ltd, I enjoy spending time with my son. I’m also a keen motorcyclist, love music, cinema and reading, and run various side projects on those topics to enable me to explore, experiment and innovate – which I can then implement on client projects.
I co-founded the leading digital meetup group for Peterborough and the surrounding areas of Cambridgeshire – Digital People in Peterborough, and as a result I’m also heavily involved with the annual Peterborough STEM Festival.
Our Team and Partners:
We bring in additional freelance and contract support as required for projects. In almost two decades of working online, our network encompasses some of the best talent in the world when it comes to areas like print and web design, Conversion Rate Optimisation and User Experience, and coding. Obviously we also have high standards for anyone wanting to write for us, or supply SEO and Social Media.
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