The concept of information overload has received a lot of debate, and I completely agree with Clay Shirky that it’s actually ‘filter failure’ which is causing our current obsession with the problems of keeping up with the influx of content which is published and digitally accessible at a far greater rate than any time in human history.
But I think we’ve all been missing the real problem.
The current situation may be detrimental to our thought processes as some have argued, but that situation won’t last. Not only will technology filters improve, but humans are a pretty adaptable species, and the current supposedly harmful adaptions to accomodate skimming and processing lots of data. And I’m not even sure that information paralysis is the real problem, as we can cut down those inputs if we need to – even just by closing a feed reader or Twitter client, or by turning off the PC or TV.
I’m actually more concerned with a problem which has been affecting me to some extent.
‘Opportunity Overload’
WTF is Opportunity Overload?
As a personal example, I recently bought three books which will hopefully help me to make some changes in my lifestyle, and they nicely represent how we traditionally got the information to make changes and create new opportunities.
Buy a book, take a course, hire a professional, these were the ways to make changes and solve problems for the last few hundred years, even if actually the choices we made were the result of our subsconscious decisions and social proof. As a homeowner, I’d limit the amount of DIY to the amount of information I’d been able to get – and if I wasn’t sufficiently educated, I’d just get a professional in to solve the problem (assuming I had the money available – if not, I’d ignore it and hope it went away).
That’s all changed.
Now I can find videos on plumbing on Youtube, or tips on cutting floor tiles on a blog. Or find better ways to run my businesses. Or learn to programme. Or how to cure the brown spot on my apple trees and improve the vegetable patch.
With internet access, I’m able to access all of these opportunities. To publish my own blog, to record my own music, to shoot my own videos.
Except there are only a finite amount of hours in the day, to be split with sleeping and spending time with my family.
And that’s the real cause of stress – it’s not about the amount of information coming in. It’s about the opportunity overload that information and digital enablement creates, and that I can’t hope to fulfill in the time available. I no longer have the excuse that I’m not a mechanic, plasterer or plumber when I know how much help is available online – and doing it myself theoretically means the cost issue is far less of a reason to avoid doing it.
It means the skills to prioritise tasks is going to be more essential than ever. And so is the ability to accept that not all things will be achievable, and to be able to let go of those opportunities and tasks which I’ll never value quite enough to get around to – even if I’d quite like to be able to say that I’d done it.
And that’s going to be tricky – human nature is ambitious and aspirational. There’s a very, very tiny part of me that still finds it a little hard to accept I’m unlikely to be a professional motorcycle racer, play football for Chelsea, or become a rockstar, even though 99.9% of me has changed to following aspirations to grow my business, support my family, and ride motorcycles and play guitar purely for enjoyment.
So how do we all deal with the knowledge that if we only had enough time, we could Google the way to achieve pretty much any task, but it’s only our human frailty and need for sleep/family/food/friends that are stopping us?
That’s why I feel Information Overload ain’t the problem – Opportunity Overload is.
Strip your issue down to the relationships which act as your filters. Then read what @Ross has to say about caching and what @jobsworth has to say on the historic change to access we are going through in the comments in and on the post I added Monday re Twitter and the Dunbar number. May give you a steer?
Since we are talking about ‘overloads’, how about this new one: ‘feedback overload’. Seems in time we will be overloaded with overloads!!!
Since the invention of writing, the written word has literally piled up. Indeed, from very early on, mankind has been overloaded with information. However, the problem posed by of information overload is not in a metaphorical stack of stuff, but in our relative inability of finding the needle of information we need in the haystack of information we don’t. Things like the Dewey decimal system, book indexes, and a helpful librarian barely addressed the problem until the invention of the internet search engine allows us to find our need, or in this case, needles. As the pundit Nicolas Carr opined[i], the problem we confront today is not finding a needle in an infinite informational haystack, but finding an infinite stack of needles that all merit consideration. Nowadays, when we electronically search for any topic, we are provided with many similar bits of information that allow us to more precisely fine tune or correct the deficiencies of knowledge. This error correction or feedback function represents a progressive resolution of the discrepancies between what we do and don’t know. Feedback may represent unexpected changes in our progress to a goal and/or unexpected changes in our knowledge of the nature of a goal. Feedback of course is essential to learning, but consequential to that learning is the increased activity of midbrain dopamine neurons, and it is the neuro-modulator dopamine that enables the consolidation of memory as well as heightened alertness and attention on the task at hand. But dopamine also increases positive affect that adds momentary value or ‘incentive salience’ to behavior, but does not intrinsically predict the overall or long term goodness or utility of behavior. Put a bit differently by the neuro-psychologist Kent Berridge, “The brain results suggest that pure decision utility—and not predicted utility—is raised by activating mesolimbic dopamine systems[ii].” What this means is that the importance of the decision in the moment, or its ‘decision utility’ does not influence its long term or ‘predicted utility’. The implications of this are profound, for as the marginal utility of examining each informative ‘needle’ declines, the successive needles of information remain novel, and we continue to dwell on nearly redundant links of information not because they are useful but because they are new. In other words, whereas in the past impoverished feedback environments caused us to waste much time looking for information, the rich feedback environments heralded by improvements in web search lead us to waste much time looking at information! This means that we will be affectively and not rationally inclined to overstay our welcome on sites that not only provide us what we want and need, but infinite variations of the same information that we ‘want’ but don’t need. The problem thus is not information overload, but ‘feedback overload’, as the ever increasing amount and granularity of information feedback provides greater and greater detail that can increase the short term or moment to moment value of behavior to the detriment of our long term interests.This increase in the momentary incentive salience of behavior can be used to conform with (if not predict) practical ends, but its ultimate value depends upon whose practical ends. For example, the ‘Khan Academy’ (khanacademy.org) is an online math tutorial that uses rich feedback embodied in badges, scores, hints, etc. to increase the decision utility of performing math exercises in service of the predicted utility of long term mastery of say, the mathematical calculus. On the other hand, a Google search also provides rich feedback including social network feeds, instant messaging, videos, helpful links, and now badges in the service of the predicted utility of Google, namely advertising. Ultimately, the problem is not that we are lost in a haystack, but that we are proverbially resting on a bed of pins and needles with each pin needlessly diverting our attention. The notion of ‘feedback overload’ means we are neurologically inclined to overvalue the short term importance or salience of new information, and when new information scales in amount and availability, we begin to live for a moment that may not conform to our ultimate good. For the rich feedback mechanisms provided by the internet, whether it is social media of just plain search, the solution to this problem is not better filtering of information or better feedback (as this merely acerbates the problem), but less, and can only be accomplished by constraining what information you can see, or when you can see it. The simple solution is keeping your personal library and newspaper, and severely restricting your time with search tools (the internet) that work too well. As internet feedback trends to infinity in ever morphing detail and availability, this will be our only option to spare us a new dark age caused by being blinded by the light.References:Berridge, K. and Aldridge, J. W. Decision utility, the brain, and the pursuit of hedonic Goals, Social Cognition, Vol. 26, No. 5, 2008, pp. 621–646http://www-personal.umich.edu/~berridge/Nicolas Carr, Roughtype (blog)http://www.roughtype.com/archives/2011/03/situational_ove.phpfrom amarr@@vbs:disqus -no.com