Do you need to engage with your customers on Twitter?

The answer appears to be Yes, judging by a survey by Peter Sorgenfrei and Warren Sukernek which was published on Twittermaven today.

From 208 Twitter users in the survey, 97% responded that brands should engage with customers on Twitter, 88% have a better impression of brands that engage with them on Twitter, 80% would recommend a company based on Twitter presence, and 84% would reward a company by purchasing from them.

But keep in mind 90% would frown upon poor or inappropriate Twitter usage by a brand.

The survey is embedded below under Creative Commons Attribution 3.0 licence. See more details on this survey and how it compares with the previous year on Twittermaven.