When it comes to the mobile web, it’s easy to presume that the world is dominated by North America and Europe, and the leading companies are Apple and Google (Android).
Handily, Royal Pingdom just did a nice bit of analysis showing exactly how far that is from the truth, based on figures from Statcounter and 3 million websites:
And in more detail:
- Mobile web makes up around 3.81% of all global web usage
- Web usage isn’t uniform across regions. In Africa, Chad has close to 29% mobile web usage, Nigeria just over 25%, Sudan just over 22%.
- India, Indonesia, Cambodia, Turkmenistan and Bangladesh are all around 15%
- Japan? 2.17% mobile web traffic.
- Nokia phones dominate in these countries with unusually high shares, often more than 90% of traffic coming from Symbian phones. Then it’s usually Sony Ericsson, or Samsung handsets
Many businesses are concentrating on one territory at a time, and therefore global stats might not change your perception that much, but it’s important to note the manufacturer share globally and outside of the U.S (Where Nokia doesn’t really exist), before you make predictions of manufacturer viability for the future.
When you’re considering mobile websites and mobile applications, do you actually know which platform your consumers own and use?