Everyone is falling over themselves to dissect the Google>Youtube purchase….so when there’s a bandwagon to jump on, rest assured my colleagues and I will be forced there….
For me, it’s not a question of whether Google will drive advertising revenue from Youtube. They will. They wouldn’t have invested so heavily if they didn’t have a superior model to the current Flizzya examples of ripping out Google Adsense code to pay users and drive advertising.
The question for me is whether they integrate Youtube and Google Video, both of which have problems with their content/service/payment etc…and whether they are able to overule any legal challenges.
Personally I know that they’ll have strategists that will claim to have a viable solution, and I’m confident they will manage it. My interest is in how well any solution will work to placate rights holders, and how they manage to retain huge user numbers at the same time.
At the moment neither of their video services have huge community aspects. Google Video’s payment options are broken, and Youtube is primarily a service for people to sneak a glimpse at copyright material from TV etc…. Youtube also has problems with functionality, and I wonder how many people are returning audiences who don’t actively upload videos themselves…