There’s an interesting post by Jakob Nielsen, the famous usability consultant, which flies in face of accepted wisdom about web writing and blog posting.
The crux of it is that experts in a field should concentrate on regular, in-depth articles about their field, rather than short blog type posts. The theory is based on the idea that spending time writing a thorough, well-researched piece on a specialised interest, rather than short posts on ongoing blog discussions, as this will be a better way of displaying your knowledge.
It’s based around the idea that blog posts vary in quality, and even if you’re the number one expert in your field, the variability of short blog posts means your worst work will rank below that of lots of your rivals.
It also follows that the longer, more in-depth posts will add more value to a topic, than a quick, 10-second post.
To read more, and see the stupid-clever histogram, click here.
I’m tempted to write an off-the-cuff remark that there’s a place for both types of comment on the internet, but that could land me in trouble with Mr Nielsen…