Content is on the rise in prominence at the moment, due to the interest in content marketing and inbound marketing. As always, there’s a mixture of good and bad advice available.
In addition to what you may read from marketing and content agencies, it’s well worth investing a little time in listening to creators. In this case, it’s Leo LaPorte, founder of the multi-million dollar TWiT network of podcasts, speaking at New Media Expo 2013.
And finally, a tip of the hat to Euan Semple, who happened to mention the video as worth watching in a Facebook conversation.