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Social networks helping me shop – a quick example

September 3, 2009 By Dan Thornton

Social networks are an invaluable part of my life now, and having just amazed myself by leaving work, catching a tube, rushing to a shop, catching another tube and still making my normal train home, I felt like sharing it as an example.

(as a side-note, the train has already been delayed by 15 minutes as it’s apparently ‘lacking a driver’)

A debate on Twitter about a news story which mentioned cycling reminded me I needed to purchase a new bike pump as the Presta valves on my tyres make it almost impossible to inflate with my old hand pump – and a quick Google confirmed that there was a cycle shop at Holborn, which is on my tube route home.

But how did I know which one to buy, which one was the best value, and what to do with it once I got home etc?

Traditional option: Phone store and speak to person with possible vested interest in selling me anything they can.

New option: Send a message to one of my network on Twitter who happens to be a keen cyclist.

The new option has given me hourly updates from someone who recommended the type of pump I needed, the brand and model he uses, and what to do with it to ensure correctly inflated tyres.

And anyone else that has seen our conversation is able to join in – plus it’s archived for anyone else searching on the internet, possibly saving other people time and effort.

Which is probably a long-winded way of saying thanks to @CliveAndrews as reinforcing the fact that I now use Google for researching facts like business contact details and location.

But I use social media for quickly getting opinions from trusted friends on almost every subject. If Clive hadn’t recommended the right product to me, I can guarantee I wouldn’t have made my train, and probably would have struggled with two flat tyres for the next couple of days at least.

And just for the record, I now have a Topeak Joe Blow Sport ‘Track Pump’ which is £5 off at Evans Cycles at the moment.

The comedy payoff for reading this far is that I underestimated the actual size of it slightly, and now have to try and carry a 2-3 foot high pump home on my bicycle!

Filed Under: eCommerce Tagged With: eCommerce, recommendations, shopping, social networks

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