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Sony’s viral disaster

December 13, 2006 By Dan Thornton

(Excuse the lack of caps but due to my wrist injury, I’m trying not to strain my remaining good hand)

Sony has really scored an own goal with their new attempt at promoting the psp. Creating a fake blog was bad enough, but they’ve even accelerated into the car crash by doing it badly, and moderating comments in such an obvious way.

http://www.alliwantforxmasisapsp.com/blog/

It’s all round the web.e.g.
http://www.ukresistance.co.uk/2006/12/sonys-latest-internet-lie-blog-goes.html

And in an era when bloggers will openly admit to receiving free gadgets for reviews, it’s just so stupid.

Filed Under: Blog Tagged With: sony, viral marketing

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