acquired Archives - TheWayoftheWeb

The Twitter ecosystem is busy as always, so rather than try to write 20 posts to cover everything purely for SEO benefit, I thought I’d round up three things which stood out:

Stocktwits has gained $3 million in another round of financing for the social and microblogging network for the stock market. It’s interesting that the service has spun out of Twitter, building its own platform and Adobe Air desktop application which came into life in September. In addition Stocktwit.tv seems to be taking off.

Rather than building your own social network from scratch, perhaps a more realistic plan is to build community on the main Twitter site, before spinning off as Stocktwits have done – a technique that would work on any social network…

URL shortener Bit.ly (as set as the default shortener on Twitter, and heavily used by yours truly) has announced a partnership with security firms including Websense, Sophos and VeriSign to help address the problems of spam and malware-spreading shortened links which are otherwise difficult to spot (Bit.ly already offers a plugin to expand links before you click on them). That adds onto Twitter’s malware detection, and Bit.ly’s spam filtering.

For reference, Bit.ly shortens 35-40 million links a day, and apparently spam links make up less than 0.5% of that number…

And finally, fellow url shortener Cli.gs has been bought by social bookmarking site Mr Wong. That’s good news for users, and also for the White House, which uses Cli.gs. The reason for the sale is given as the time and effort needed on behalf of the founder – something which makes sense in the context of Bit.ly’s 40 million links a day!

In a slightly bizarre move, blogging platform Six Apart (Movable Type, Typepad and Vox) has acquired Pownce for an undisclosed sum – and it’s immediately been announced Pownce will be closed on December 15th, 2008 – just two weeks away.

The news has been revealed on the offical Pownce blog ‘Goodbye Pownce, Hello Six Apart‘, written by Leah Culver:

” We’re bittersweet about shutting down the service but we believe we’ll come back with something much better in 2009. We love the Pownce community and we will miss you all….

*snip*

We’ll be closing down the main Pownce website two weeks from today, December 15th. Since we’d like for you to have access to all your Pownce messages, we’ve added an export function. Visit pownce.com/settings/export/ to generate your export file. You can then import your posts to other blogging services such as Vox, TypePad, or WordPress.

For our Pro members, we’ll be emailing you soon with more information about your Pro account.”

The post explains Mike Malone and Leah Culver will join Six Apart’s engineering team. Anthony Ha at VentureBeat has said that Digg founder Kevin Rose and Digg employee Daniel Burka who were also responsible for Digg will now be advisors to Six Apart.

The official Six Apart blog offers those who paid for a Pownce Pro account a free Typepad account for a year.

You can see some of the latest messages from users on the Pownce homepage.

You can see the responses from Twitter users on the Pownce closure.

There’s a FriendFeed room set up for PownceExiles to reconnect.

Interestingly, @nickdawson has spotted: http://postpownce.com/ – could be official or fan created. The Whois lookup isn’t particularly helpful, but it looks slightly unofficial so far.

Meanwhile, there’s a surprisingly amount of people using Pownce as normal, although there’s obviously a significant number who are either thanking the Pownce team, or expressing their anger – and it seems like users are mainly migrating to Twitter, with a few mentions of FriendFeed.

Strangely, Twitter has the mass user group and VC funding, but Pownce had direct revenue streams already in place, with paid membership upgrades and advertising.Meanwhile Jaiku, Plurk, Identi.ca etc are all continuing, as far as I’m aware, without a mass surge in users or a revenue model that has been revealed. Will any other microblogging services be under threat in the coming months?

I’ve blogged about my lack of enthusiasm for Digg several times at TheWayoftheWeb, but I don’t think it’s necessarily about the Pownce team ‘failing’ – it’s likely that the impending financial situation, and an attractive offer may have been too tempting to turn down. But it does reinforce my opinion of Kevin Rose’s companies as lacking a bit of customer service – two weeks for people to leave Pownce and shut the door behind them isn’t particularly accomodating.

You can see part of the justification for the closure:

It may be U.S. traffic only, but it’s a pretty fair representation.

Interestingly, from a closer look at the numbers, it suggests that from the ‘big four’, Jaiku would be the next logical service for the chopping block – with Plurk leading the ‘Everything except for Twitter’ group.

My two thoughts are that perhaps the team behind Pownce weren’t seeing the growth they hoped for, and with Twitter being open about monetizing next year, it seemed a good time to exit with some money.

And that perhaps the move to greater federation (e.g. Facebook Connect etc), and aggregation (posting via clients or apps to multiple locations), the prospects of success for a relatively small microblogging platform were diminishing – especially with new services offering the chance to set up private groups (Twingr.com), and services like Drop.io simplifying file sharing.

From a personal point of view, the file sharing aspect wasn’t enough for me to devote enough time on Pownce to build a big community, but I did enjoy popping in for short visits on occasion, and I’m definitely sad to see any microblogging/microsharing service closed suddenly, and without any warning.

Stocktwits gets funding, Bit.ly get’s safer, Cli.gs gets bought

Six Apart acquire Pownce – to kill it in 2 weeks.