activity Archives - TheWayoftheWeb

The Twestival event is now a global phenomenon, but as any event grows it can be harder and harder for smaller companies to get involved – which is particularly relevant if you’re dealing with the Twitter ecosystem.

Which is why it’s great that Twestival Local London recognise this and are offering a sponsor slot for less – as long as you’re company, social enterprise or organisation with 6 or less employees, you have a Twitter account and you’re able to run a fun activity at the event on September 10th.

The best activity gets the chance to run their activity and engage with up to 1200 Twestivalees and press people for £300.

The deadline is 11pm on Monday, August 31, so submit your Twestival activity now! And hopefully I’ll see you there…

What I think is useful to know

I am a psychologist and I am mostly interested in why we use Twitter: what do we hope to achieve? But hope is a function of our ability to see a goal and road or pathway to the goal. So, I am also interested in how people use Twitter. A good set of numbers or metrics is always a good starting point for seeing what is possible and what is not.

Good reference site

I’ve discovered a blog that presents lots of numbers. A year old post on “types of Twitter users” is interesting.

The article begins with a 2×2 model beloved of management theorists. People with lots of followers and lots of updates are stars. People with lots of followers and few updates are influentials. People with lots of updates and few followers are bots. And finally, people who have few followers and few updates are lurkers. We all started there.

When I look at the scattergrams, I think this 2×2 is forced. It looks to me that there is a very strong correlation between activity and followers.

The more you talk, the more followers you have!

What does this mean for planning your usage?

Do you intend to get bigger and bigger? Do you have an intuitive sense of a good size for you?