Just for today, UK department store retailer Debenhams is embracing Twitter in it’s Oxford Street branch in London.
To coincide with its big annual sale, it has given six members of staff a smartphone and nominated them as ‘Twitter Assistants’ to answer questions sent to @DebenhamsRetail with the hashtag #debtwtasst.
The store has said that as it’s an experiment they’re not sure what questions will be asked – mine will be whether this is something they plan to continue, or if it’s just a quick bit of bandwagon-jumping for PR purposes?