Interesting to note how Springwise reported a new Dominos widget which lets you refer people to order a pizza and earn cash. In the headline, ‘Domino’s recruits fans’, but in the first paragraph ‘lets consumers serve as affiliate marketers’.
The agency behind it, BLM Quatum, describe is as a ‘Social Affiliate‘ tool.
But let’s be honest.
It’s not recruiting fans or being social. It’s a nice affiliate marketing widget which pays 0.5% of any order for every person you can shoehorn into buying a pizza.
Without knowing what the average cost of an order is at Dominos, I can’t tell you whether or not it’s a good deal. Someone ordering a £13.99 medium pizza would earn you a little under 7p. Or 100 medium pizzas would earn you £6.99 for example. Apparently about the same as you’d get for an hours work delivering pizzas.
I’m not against affiliate deals – I often refer people to Amazon
You’ll find varying percentages for varying products, and unless you work very hard at it, none of them will make you rich, so I’m not necessarily querying the rate of reward. Although it does seem a little stingy when someone pays £100 on pizzas via your widget and inherent recommendation, and you earn a shiny 50p out of it.
But what I am questioning is whether this is ‘rewarding fans’ or a ‘social affiliate’ when it’s a shinier way of putting a tracking code on a hyperlink.