Twitter seems to be the best source of traffic for online videos, according to a new report from online video service Tubemogul (Found via Mike Arauz).
The average time spent viewing a number of 6,763,690 video streams linked from Digg, Facebook and Twitter, from six top video sites, showed Twitter users spending 1:58 minutes watching, compared to 1:14 from Facebook and 0:58 for Digg.
As Tubemogul point out, Twitter allows one-sided (asynchronous) following, and therefore you can filter your incoming noise more effectively than Facebook or Digg.
But as Mike adds:
‘a network of relationships built primarily on information shared, and only secondarily on personal relationships to the other people, is a more potent information sharing network’
And I think he has a very strong point – I’m connected to family and friends on Facebook that I might have a lot of love and affection for, but it’s balanced by a constant stream of invitations to install apps I’d never touch etc.
But in general the Twitter users I follow are people whose interests are of a relevant interest to mine, and are far more likely to post things I’d like. (Speaking of things I like, Mike’s got a very effective visual way of posting which I definitely recommend).