I’m learning that you can always rely on someone like Jonathan MacDonald going that bit further! And he’s certainly doing that by driving a new movement with a simple aim ‘making communication better‘. It’s well worth taking a look at Every Single One of Us for the whole story, and then making sure you subscribe to hear about any updates.
From Every Single One of Us:
The world we are now in, will show an astronomical shift in commercial budget toward this area – but currently, few people know for sure how this can come about.
There are a number of reasons why that is and this movement proposes the following 4:
- A lack of pertinent information
- A lack of understanding how to interpret information
- A lack of will to action on information
- A lack of skill to action on information
Taking these 4 points and applying them to any other nascent situation, we see they are common.
In our ‘No Way Back From Here’ volume, we will apply these 4 points )although some may already have one or more covered).
For example, you may have the will to action on information and a great deal of skill, however there may be gaps in the understanding or access levels. The gun is loaded, you know how to fire it, but why, at whom and when?
Alternatively, you may have the world’s leading information from research and popular opinion, but lack the will or skill to action anything.
Its all OK. We are all ‘right’.
It doesn’t matter which part you are involved with or which part you are ‘covered’ on. We can move things forward together – but this movement proposes we first need a way to ensure we all have access to the information required for us to collectively interpret it (or at least, those that wish to).
Once we have this, we can help others gain the will to action and the skills to do so (if they desire).
He’s also laid out a 7 step plan to achieve this, as well as initial activities within step 1 – covering the lay of the land. It includes a major research project, a series of TV interviews, an ongoing series of conferences, seminars, workshops and master-classes, information gathering and looking at VRM.
I think this is probably one of the movements with the clearest idea of purpose and direction, and possibly most likely to succeed in achieving some sizeable goals, judging by the starting point. The biggest risk might be Jonathan exhausting the rest of us….
Seriously, go to http://www.everysingleoneofus.com right now, if you haven’t already. And take some time to look at what’s being established…