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140char honoured in probably the best guide to Twitter…

October 30, 2008 By Dan Thornton

It’s amazing how the use of social networks, and increasingly microblogging networks like Twitter, can lead to the most wonderful examples of perfect timing!

I’ll be honest and admit that there have been times recently when I’ve wondered whether I’m committed enough to maintaining two blogs – particularly with the slow loading of the site and admin pages I’ve recently experienced, and the fact that all the other lovely contributors have managed to all get busy with their day jobs at the same time. Plus other sites have started appearing which have developed some of the original ideas for 140char a little further (particularly if they’ve had access to developers!). The most recent example is Just Tweet It, which does great directory listings for Twitter. Plus there’s some great blogs keeping track of the latest apps, like Twitterholics, the overview at Twittermaven, and the always great Pistachio Consulting Touchbase blog.

Plus I’m happy to be getting asked to contribute more and more to various projects at work to integrate social media – and I’m about to take a bit of an offline break.

So it took me a day or so to catch up with the source of a lot of buzz on Twitter – Luke Razzell’s awesome guide to Twitter.

I know there have been several guides to Twitter, and various posts about Twitter etiquette, but having finally sat down and had a look at Luke’s 11 page short paper, he’s combined being accessible for new users with being comprehensive for the more experienced. It’s also packed full of great examples (all hyperlinked). It really is that good!

And having read through it, I was amazed to find, on Page 10 ‘see 140Char for some sharp analysis of Twitter and its competitive landscape’

Blimey.

I had to check the url twice to make sure he meant me!

So I guess I better keep going! I’ve had quite a few ideas recently around revamping some of the site, and making sure the focus is on something different and complimentary from the other great blogs and sites out there. And there are a few things I think I can offer.

So although I may or may not have the opportunity to update over the next week, rest assured I will be back – and the site will be new and improved on my return (once I’ve sorted the email overload etc!). And there should be some new and interesting bits.

And in the meantime, go and download Luke’s paper. Read it. And then tell your friends, colleagues and readers.

And make sure everyone thanks Luke at @weaverluke.

Word of Mouth Marketing and Community Marketing defined

February 19, 2008 By Dan Thornton

I’ve read a myriad of works attempting to quantify Word of the Mouth Marketing and Community Marketing, ranging from the likes of the Cluetrain, to Wikipedia. Many attempt a philosophical or pseudo-scientific approach, citing ideas such as messages spreading like viruses, key advocates, and bi-directional customer feedback flow.

That’s fine, and some of those approaches have a lot of worth. But I like to make things simple as possible.

Community Marketing and Word of Mouth Marketing is simply helping people to find the solutions to their problems (including finding news/sports/entertainment) by asking around. And it leads to the feeling you get when someone you know recommends a good plumber or carpenter who can fix your house, or a mechanic who can get your car on the road. For half price.

That’s it in the most basic nutshell. As a community marketing person, my job is to make the tools on our websites as simple and easy to use as possible to allow people to get to know each other and ask those questions in whatever is the best way for them at the time, and also to let people not currently on our sites know we exist in order for them to satisfy their needs.

That’s why most of the best Word of Mouth and Community Marketing experts aren’t employed by companies or marketing agencies. That’s why the best Word of Mouth and Community Marketing experts are those people who work for some spare cash as plumbers, electricians and carpenters. Because they can’t advertise, and they totally rely on recommendations.

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