A lot of blogs are talking about the new advert for Cadbury, which comes from Fallon on the heels of their Gorilla and Airport adverts.
I’d agree it’s entertaining, but it happened to coincide with me witnessing the following video, shot with a Samsung Pixon phone.
The question is which one is more likely to make you part with some hard-earned cash – the professional advert, or the video shot by someone to test the product they’ve just paid for with their own money?
A case for Advocurrency?
I’m not saying that advertising/marketing shouldn’t be entertaining, or professional shot and edited.
I do wish some of it was more informative, and was based around making my life suck a bit less – for instance, T-Mobile sorting out their customer support, or Cadbury‘s sticking more Dairy Milks in their Roses selection boxes.
How about alternating between one piece of pure entertainment for awareness, and one bit of making things better for people buying your products?