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internet access

Why does the UK budget reward print and punish web?

June 24, 2010 By Dan Thornton

The new UK Government unveiled their new budget on Tuesday, which is their response to the economic downturn and the increased borrowing which happened as a response.

Most of it is debatable on a more personal level, but there’s one interesting paradox.

Books, magazines and newspapers continue to sold without Value Added Tax (VAT), which is commonly applied to purchases in the UK, and will increase from 17.5% to 20% from 4th January, 2011.

The reason for this is that all of these print materials are valuable sources of information and people should be access them without paying VAT – which I can understand.

But internet access does get VAT charged and will therefore be subject to the increase of 20% in January.

And yet, for a flat monthly fee which I can predict and budget for, I can access the biggest repository of valuable information in the history of the world, which is being added to at an unbelievable daily rate on pretty much every subject imaginable. Even discounting the 99% of content which may be skateboarding dogs on Youtube, that still leaves more valuable information than I will ever have the time to read and access in my lifetime, including the sites run by the UK Government.

Not only that, but access to the internet also allows more people to not only produce content, but also new businesses and business models which can fuel the economy – or to take part in existing job or freelancer markets to get work.

And there are savings for bigger, established businesses and organisations, as they seek to cut back on personal and telephone service and increasingly switch customer interaction to the internet – including a growing range of Governmental departments and services. And that’s in addition to the actual VAT bill itself.

After all, digital was a noticeable part of the election campaign promises for the first time, with a debate over funding a nationwide broadband infrastructure that can support high speed internet access, and I was pleasantly surprised to see that the UK Digital Champion appointed by the last Government, Martha Lane Fox, will continue under the new regime with the aim of aiding universal internet access to all as an enabling tool.

So either the money being raised and the challenge of cutting VAT from one part of telephone/TV/cable/broadband deals was too complicated, the money being raised is too important, or it just didn’t come up during the budget planning (I can understand that there may have been other immediate priorities). But surely if the Government is really serious about providing universal access to broadband internet to boost the economy and help business in Britain, lowering the cost of that access for everyone has to be a good starting point.

The Xbox could rule the living room with bundled internet access

February 14, 2009 By Dan Thornton

Since I questioned Microsoft’s change in marketing strategy for the Xbox, I’ve been thinking about positive suggestions for boosting the market share of the Xbox 360. And I think I’ve got a good one, although it might be bit odd – as always I’m hoping your comments will aid my thinking.

The idea came to me as:

Microsoft’s Xbox 360 is a major attempt to ‘own the living room’ with a device which converges gaming (especially online gaming), videos, and other entertainement and community building.

The Xbox Live service is a major selling point for the Xbox.

Videos on Demand were one step towards convergence.

Then integrating with Netflix was the next step to boost the pretty measly catalogue of videos on demand. (Sadly still unavailable in the UK).

US broadband suppliers are starting to limit data. Meanwhile in the UK, far lower limits are normal. In fact, one major reason for my decision to go with Zen Broadband was that they offered a decent data limit for 2-8Mb connections, unlike most other ISPs (It’s the maximum speed I can get in my area). But even with a 20GB limit, I’m getting closer and closer to hitting the data limit every month, as more and more of my media usage is online.

So why doesn’t Microsoft bundle internet access with the Xbox 360/Xbox Live accounts?

There may be issues around conflicts of interest etc, but if Microsoft wants to own the living room, particularly outside the U.S, then perhaps becoming an ISP, or partnering with an existing supplier might be the best move they could ever make.

1. If they offered the highest data limits in the market, they’d give an added incentive for families to pick the Xbox.

2. Increased data limits would encourage the download/renting of full films online – as it is, a handful of films would mean no more internet for a month for me.

3. They could ensure maximum compatability, and also work to reduce issues with lag and connections. There are still many issues with online gaming, especially given the speed differences between U.S and U.K for example.

4. They’d be in a position to stimulate broadband improvements, and drive down prices by subsidising the costs with the increase in revenue from an uptake in sales, Live Accounts, and VoD. Plus it may stimulate more innovation in the services being offered. And they’d also be able to benefit from offering services from the entire Microsoft business to families which are likely to have other internet-enabled devices alongside their Xbox.

5. It gives an added incentive for people currently using/considering a PC as a media centre to use the Xbox instead.

It seems to make sense, but in my enthusiasm I may have missed some reasons why this would be difficult/impossible – so please do help improve my thinking through the comments.  Maybe we’ll end up with better broadband because of it!

Watching Swisscom/LeWeb unfold in slow motion online

December 15, 2008 By Dan Thornton

There have been lots of examples of online backlashes recently. For instance Motrin.

Neville Hobson has a really comprehensive round-up of why it’s not good to agree to supply a major online conference with internet access which then results in an epic fail.

The only thing I’d change is that the warning came at the very first moment they had a problem supplying LeWeb08, and they should have been publicly reacting from the moment it happened. It’s already four days after the event, and attempting to defend yourself by saying a major convention for online professionals and geeks is demanding on internet resources is a bit like saying that you were surprised when you put your hand in a fire and it was really hot.

If you’ve got 1600 influential online professionals in one place it’s A: the time to really shine no matter what the budget, and B: the time to have a backup policy in place, and some emergnecy planning.

Because no matter who is actually correct, or what the actual amount of service was, the chance to impress that many people in the current economic climate is pretty rare.

Contract it with the recent shining social media reputation management example from Ford.

Funnily enough, Neville has an interview with Scott Monty, who stopped the PR disaster.

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