When you imagine the markets which should be embracing the internet, communities, and engagement, you’d imagine marketing, PR, and media would be all clamouring to be at the forefront of the list.
So it was a bit of a shock when I noticed a distant Facebook friend had been banned from using the social network whilst at work. At a PR firm…
In a world where the broadcast model of traditional PR and media will become less and less effective, I’d be making sure my employees knew Facebook, and their business contacts, incredibly well. Rather than emailing 400 journalists with one stock message, why not spend time looking at their profiles, their interests, and their hobbies. Find out what makes them tick away from work, and use all that information to invidually target the most receptive journalists and outlets…
And increasingly you’ll be needing to reach an army of bloggers, and amateur writers. How will you even find them without building a network now?
Or you could just send out a mass email and hope it isn’t caught in a spam filter or deleted…