testing

While I was offline and on holiday, I started thinking about permanence and the ‘half-life’ of content and ideas. Is print a better medium for archiving content, in the event all electronic systems are turned off or destroyed in a catastrophe? Or is the electronic medium far better for simply getting an idea into the world, where it may take on a life of it’s own?

Originally it was a comparison between print and blogging, but reading some recent posts from bloggers listing referrals, I noticed how many were crediting large numbers of referrals from Twitter as a direct result of friends and followers retweeting their messages.

That struck a chord, as I tend to be online between 9am and midnight (sometimes 1 or 2am) so I get to see various timezones conversing – and I wonder how much I miss when I’m sleeping or avoiding microblogging to concentrate on other tasks. Unless I set up RSS feeds for every possible keyword, and constantly trawl through archives, there’s always going to be a huge amount of content that is published when I’m not there to see it – and the same it true for almost everyone using microblogging.

Which is why microblogging is probably the best test of a concept or an idea. Not only do you have to fit the pitch into 140 characters, but for it to reach a significant number of relevant people around the globe it needs to be retweeted by a significant number – easy if you have thousands of followers, but unless you’re in the top few Tweeters, for example, it’s purely down to the strength of your idea.

That’s much different to blogging, as tools like RSS are effective at archiving days or weeks of content which can be scanned fairly quickly and efficiently. And it’s obviously different to the print mechanisms of old.

It’s another benefit of the microformat over the longform for getting quicker feedback and response on an idea – although I’d hesitate to drop an entire simply down to a lack of responses – simple requests for messages I’ve posted have had a response rate of around 8% of my followers within an hour or so, which is pretty damn impressive, but if the idea is relevant to the other 90% it might take a while to reach them!

Note: Thinking about it after finishing this post, there may be the subconcious influence of this post by Dave Cushman, regarding responses on Twitter and Focus Groups vs Communities of Purpose.