My blogging life has taken a bit of a hit recently, as the implications of taking a new, exciting, and involved job alongside having a young son have taken a bit of adjustment – thankfully I’m getting the hang of it, as long as the trains run on time and the wifi is working!
Plus the occasional boost helps – I’ve been asked by a couple of people about possibly speaking at their events (more on this if and when it’s public), and for once I remembered to book my tickets in advance for the London Twestival.
And on another happy note, I’m back in the top 50 UK marketing blogs, as tracked each month over at Spinning Around.
Which is nice after a couple of months of seeing rankings and traffic declining to both my blogs – directly proportional to the effort/focus being put in.
Interestingly Adage, which has the overall Power 150 global ranking (Of 1053 blogs!) has dropped Google Page Rank from the metrics which power it.
Which in itself isn’t so bad, but it’s led to the Collective Intellect measurement doubling in influence on the list – and whereas Page Rank came down to a fairly open set of criteria, I’ve never managed to work out exactly why some sites do better with Collective Intellect than others in any meaningful way (I may just be missing something – let me know if I am!). And it also means that one of the few metrics which is more ‘static’ has been replaced by more ‘dynamic’ metrics – so if you want to climb the AdAge rankings, I suspect targeting the seeding and marketing side of things will have even greater importance.
Which I suppose, since we’re meant to be the best digital marketing blogs, is a good thing!