What better way to celebrate the ending of the year, the end of the decade, and the huge rise in popularity and usage of microblogging than starting a series celebrating the biggest moments in Twitter?
So here’s a particularly poignant moment to start with – the hint of a truce between the two rival factions of Coca Cola and Pepsi, from July, 2009.
The idea came from Amnesia Razorfish, with founder Iain McDonald tweeting both beverage empires. You can read more about how the message picked up momentum with plenty of retweets on the Amnesia Razorfish blog.