If you’ve been reading for the last couple of months, you might be aware that I recently joined Absolute Radio as the Digital Marketing Manager.
The good news is that I’m loving my job, as it’s really refreshing change to be working with a team dedicated to one brand again, having worked across so many brands and projects at Bauer Media.
Even better, I’ve not so much been given a running start, as been thrown out of a moving van, and straight into a number of projects launching over the next few days and weeks. Which is great, as it means I’ve been involved and contributing from day one.
The downside is that getting up to speed on projects in process, contributing to the longer term planning, and becoming accustomed to the joy of commuting on a daily basis has meant that my blog posting has slipped, and my plans to update some of the design and functionality have been on hold.
It’s not a permanent thing, as I’m investigating the most efficient and effective ways to update, including creating this post via Windows Live Writer to accommodate the variable effectiveness of GNER’s onboard wifi, and also looking at various other apps for mobile and PC to try to keep the quality and consistency up here, and at 140Char.
Combining work and blogging really can be a Catch-22 situation. When I’ve got time to blog, it’s generally about the work others are doing. When I’ve got work in progress that is worth blogging about, generally I’m too busy to write anything, and I can’t say much until it launches!
The good thing is that unlike a painter’s house that stays unpainted, working all day in digital marketing hasn’t dampened my drive and enthusiasm for blogging. It just needs to be more integrated into my life…
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