I was invited to speak about ‘Building online communities to support successful media brands’ on Tuesday by the Association of Learned and Professional Society Publishers, as part of an event covering what Scholarly Publishing can learn from other industries.
As the opening act, and with a subject so huge, I opted to go for a fairly general overview to hopefully inspire more people to give it a go without worrying about the ‘correct’ way to do things – because I’ve found that beyond some simple principles, the most important thing is tailoring what you do to your specific community.
In retrospect I probably could have included some more specific case studies – for instance Absolute Radio on Twitter and Facebook! But that’s why I subtitled it ‘a work in progess’ because anything on online communities is going to need constant revision and updating, and I intend to create v2.0, v3.0 etc and hopefully involve some more people to create a more comprehensive guide.
It's a superb technique of building big network through internet.