A possible rival to FriendFeed, Swurl.com mimics the FriendFeed service of aggregating various social networks, but possibly does better by giving your pooled services their own, custom url eg. justinfleming.swurl.com whilst seemingly borrowing some design tips from socialthing.com.
Since I joined FriendFeed, I’ve always said that the design and presentation cripple the usability. What could be so neat (as in Socialthing which purely due to design, outdoes most other similar services out there), is reduced to a eye-aching busy mess that I just feel like avoiding.
If FriendFeed stole Socialthing’s design then we’d be on to something massive. As it is, Swurl just might win the prize.