In a world which sees the web as the ultimate destination for all advertising revenue, it’s good in some ways to see Google inking a deal with the 675 radio stations of Clear Channel Communications (click here).
The deal runs for several years, for just under 5 per cent of the channels commercial time. which includes 30-second spots on all 675 stations, at any time.
It’s a good deal for both firms, but seems to offer Google a way into advertisers who might either have avoided, or ignored the giant in the past. It also brings radio and internet closer together for advertisers, enabling a one-stop solution for U.S and international advertisers to read net and radio audiences.
What that means for everyone else is that Google is actively signing deals for ‘old’ media, in continued expansion. So another advertising realm now has to deal with the ‘Google’ effect