I had to post this as soon as I spotted it, as much as I dislike linking to the Daily Mail….
After badly misjudged PR disasters like the PSP blog, and trying to promote Gran Tourismo with Project Gotham screenshots, I really did think they might have learned, and I did have to check this wasn’t a late April Fools joke…
But no. Some PR and marketing genius decided it was a good idea to promote God of War 2 with a party at which visitors were invited to eat food from the inside of a still-warm dead goat.
Admittedly the offal inside had been procured elsewhere, as actually eating a dead goat would obviously be foolish….far better to use it as a kind of food-warmer…
There was a full feature in the official Sony Playstation mag, but now the 80,000 print run has had to be scrapped and the feature on the launch removed. You have to wonder how many PS3 buyers will be reading the Daily Mail as opposed to the official mag…
So that’s three disasters in just a few months… Can’t wait to see the next one…