pr disasters Archives - TheWayoftheWeb

Interestingly, and despite the amount of competition out there, it seems like I received a bit of a traffic boost yesterday.

And it’s all thanks to Sony, God of War 2, and the ‘Dead Goat‘ PR stunt.

So as much as I’ve attacked Sony for their bizarre PR approach, and the underwhelming PS3 which seems destined to be the console for those left after the twin onslaught of the Xbox 360 (Online gamers) and Nintendo Wii (Fun gamers), I’d like to offer a heartfelt thanks to the electronic giants.

And I wouldn’t mind a PSP in return, as that’s a console I feel has been underrated by the general public. Especially as it offers quite a bit more than just gaming, if you can be intrigued enough to figure out how it all works…

I had to post this as soon as I spotted it, as much as I dislike linking to the Daily Mail….

After badly misjudged PR disasters like the PSP blog, and trying to promote Gran Tourismo with Project Gotham screenshots, I really did think they might have learned, and I did have to check this wasn’t a late April Fools joke…

But no. Some PR and marketing genius decided it was a good idea to promote God of War 2 with a party at which visitors were invited to eat food from the inside of a still-warm dead goat.

Admittedly the offal inside had been procured elsewhere, as actually eating a dead goat would obviously be foolish….far better to use it as a kind of food-warmer…

There was a full feature in the official Sony Playstation mag, but now the 80,000 print run has had to be scrapped and the feature on the launch removed. You have to wonder how many PS3 buyers will be reading the Daily Mail as opposed to the official mag…

So that’s three disasters in just a few months… Can’t wait to see the next one…

The power of the dead goat

Sony PR manage to surpass even themselves…